Up to 100%+ Direct Revenue Growth After Just The First Quarter of 2025

REVENUE MANAGEMENT

The Colony Hotel and The Kent Hotel, two historic landmarks in Miami Beach, partnered with Paraty Tech to centralize and modernize their digital operations. In less than a year, they saw significant gains in direct revenue, driven by end-to-end support and unified technology. Their results speak clearly: +101% direct revenue growth for Colony and +18% for Kent in Q1 2025.

Why it matters: In a competitive market like Miami Beach, optimizing distribution strategy and reducing OTA dependency is essential for profitability. These two hotels show how a streamlined, integrated approach to digital sales (not just tools, but unified execution) can lead to measurable growth in both revenue and operational efficiency. For hoteliers navigating fragmentation and rising costs, this is a clear example of how investing in the right tech stack pays off.

Paraty Tech replaced multiple vendors with a single provider for both hotels, handling their website, booking engine, revenue recovery, loyalty program, digital marketing, and voice channel sales. Both hotels switched from using disconnected systems to a centralized setup, improving execution and lowering costs. Paraty Tech designed new websites focused on usability and conversions, upgraded the booking process, implemented tools to recover abandoned bookings, and launched a loyalty program and call center support. This setup allowed the hotels to increase their share of direct bookings significantly in Q1 2025 compared to the previous year, without needing to increase their reliance on third-party channels.

Top 3 Core Objectives: The Kent and Colony Hotels aimed to increase direct bookings, reduce dependency on third-party providers, and unify their digital strategy under a single, cost-effective solution.

Increase Direct Revenue: Drive more bookings through their own website and reduce reliance on OTAs to improve profit margins.
Streamline Technology Stack: Replace fragmented tools and multiple vendors with a single provider to improve coordination and efficiency.
Reduce Operational Costs: Lower technology and service costs by consolidating solutions under one provider.

"The new websites are much more appealing and functional than the previous sites we had"

Eddie Nunez

General Manager

Innovators Mentioned

The Kent Hotel & Colony Hotel

Paraty Tech

Eddie Nunez

General Manager

The Kent Hotel & Colony Hotel

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👍 General Manager Eddie Nunez said that Overall lower cost and more appealing and functional websites:

"The new websites are much more appealing and functional than the previous sites we had"

⚖️ The selection process: During their research process, Eddie Nunez evaluated Paraty Tech's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Paraty Tech was the best fit solution:

General Manager Eddie Nunez said, about their decision: "With Paraty Tech everything is being handled by one source, at a lower cost, so it’s a win-win."

📈 The results: By centralizing their digital strategy with Paraty Tech, The Kent and Colony Hotels achieved substantial improvements in direct revenue and operational efficiency. In just one quarter, both properties reported strong growth in bookings through their own channels, with The Colony Hotel more than doubling its direct revenue year-over-year.

The Colony Hotel experienced a 101% increase in direct revenue in Q1 2025 compared to the same period in 2024, while The Kent Hotel saw an 18% rise. These gains were the result of focused improvements to website performance, booking flow, and user experience, as well as stronger rate visibility and optimized campaigns to drive qualified traffic.
In addition to revenue growth, both hotels substantially increased the share of bookings made through their official website. The Colony Hotel improved its direct business share from 7.6% to 13.5%, and The Kent Hotel from 7.8% to 12.5%. This shift reflects better brand visibility, an easier booking journey, and more effective customer engagement strategies.
By consolidating services like website design, booking engine, loyalty program, digital marketing, and voice sales with a single provider, both hotels reduced the complexity of managing multiple vendors. This integration led to smoother coordination, lower costs, and a more agile approach to optimizing performance and solving issues quickly.