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REVENUE MANAGEMENT
Staypineapple Sees Juicy Results With Duetto
The replacement of manual tasks has freed up a lot of time to focus more on long-term revenue strategy.
Drive Efficiency: Staypineapple wanted to move away from manual revenue management tasks and streamline operations through a software-as-a-service solution.
Increase Revenue: Historical data was used to drive up revenue at the established hotels, while room type pricing helped across the portfolio.
Improve Segmentation: Staypineapple needed to be able to quickly and easily apply room-type rules.
"The optimizations occurring multiple times a day kept pricing in line with the market and/or our comp set much better than I could have."
Rebecca McElroy McElroy
Director of Revenue Management
"The optimizations occurring multiple times a day kept pricing in line with the market and/or our comp set much better than I could have."
Chief Revenue Officer Steven Allison said, about their decision: "This was one of the easier onboarding processes I’ve gone through. The fact that we had someone helping us understand the questions and fields to be filled out was very helpful. Our contact was very accessible and talked through what the information was used for, and what common issues or errors were for other hotels so that we could decide what made sense for us."
+9.5% RevPAR growth year-on-year. The Staypineapple team deployed dynamic discounts, which have changed how they price corporate rates to small and medium-sized companies. Further revenue gains were obtained by changing room type differentials based on demand seasons.
+8.8% occupancy year-on-year. In one property, in particular, Staypineapple focused on selling out versus driving rate, resulting in dramatic revenue increases via occupancy lift.
In terms of efficiency, the results were immediate because the revenue team no longer had to create manual spreadsheets, run reports from a PMS, and populate the data before even looking into what it was telling them.
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