10 Best The Anything Group Alternatives 2026

0
HT Score
Many hotels believe that Online Travel Agencies (OTAs) are the best way to generate bookings, as they often lead to a high volume of reservations with minimal effort. However, after accounting for OTA commissions, the revenue hotels receive from these bookings is significantly reduced compared to direct bookings. Metasearch offers a solution by allowing you to sponsor your hotel across multiple OTAs with just a monthly management fee. This approach drives direct bookings through targeted advertising that leads directly to your booking engine. With Metasearch, you can effectively reduce your reliance on OTAs and say goodbye to their commissions.

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10 Alternatives & Competitors to The Anything Group

#1

SHR Group

56
HT Score
Make your brand visible across all platforms (including Google Hotel Price Ads, Trivago, TripAdvisor, Bing Ads, Skyscanner, Kayak and Wego) with continuous monitoring of cost per click and hotel visibility using our experienced bid management and optimization techniques. With continuous monitoring of cost-per-click and hotel visibility we will connect your booking engine with seven metasearch channels. By displaying your hotel at the top of search results pages we can drive the majority of your metasearch revenue, increasing your direct bookings and channel shift, whilst reducing your commission costs. As you only pay for direct clicks you will be targeting people with real travel intent and will prevent your booking going straight to prominent OTAs instead.

Reviewers say compared to The Anything Group, SHR Group is

  • Easier to use
  • More features
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds

RECENT HOTELIER RECOMMENDATIONS

Marketer

General Manager

See all SHR Group Reviews
#2

Amadeus

GDS advertsing across all major GDSs. With Amadeus you'll be able to: - Capture the attention of travel sellers on any GDS. - Target travel agents of your choice via PCC - Benefit from experts who manage >80% of GDS hotel ads
#3

Cendyn

89
HT Score
The Cendyn Digital Marketing Platform helps hotels drive more direct revenue by managing all digital advertising—metasearch, Google Performance Max, search ads, and display—through one unified system. With deep connectivity to 100+ BE, CRS, and PMS providers, it automates smart bidding strategies, improves visibility across Google, and brings more qualified travelers straight to your website. Real-time insights and reporting give hoteliers full transparency into performance, making it easier to optimize spend and maximize ROI.

Reviewers say compared to The Anything Group, Cendyn is

  • Easier to use
  • More features
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Co-Director / Co-Owner

Directeur général

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#4

RateGain

0
HT Score
We have the largest database of travel intent traffic globally combined with proprietary business intel to increase conversion, drive direct bookings, and reduce dependency on third-party channels. 1. 300+ global brands 2. 1.7bn+ digital identities 3. 22x ROAS 4. 140+ connected booking engines Why work with us? 1. Improve at least 30% direct contribution to bookings 2. With 100% control over guest journey, re-target them 3. Pay on the stay commission model 4. 1.7bn+ digital identities, 1st Party travel intent data to target right traveler 5. Under 2 minutes, distribute to OTAs, Meta, and IBE from a single system 6. Parity and Demand Intelligence

Reviewers say compared to The Anything Group, RateGain is

  • Easier to use
  • More features
  • Better for: Resorts
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Luxury Hotels, Other

RECENT HOTELIER RECOMMENDATIONS

General Manager

Director Distribution

See all RateGain Reviews
#5

SiteMinder

100
HT Score
Did you know around 75% of travellers use metasearch engines to find hotels and book online? How can you get a slice of the pie? Demand Plus brings these travellers to your direct channels. You own the booking, can build guest loyalty and increase revenue through upsell offers, all while reducing your dependence on third party channels. Forget the hassle of set up, bidding and billing, we take care of everything and you only pay for completed stays.

Reviewers say compared to The Anything Group, SiteMinder is

  • Easier to use
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Less highly recommended
  • Less features
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Manager

Manager

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#6

Bookassist

79
HT Score
Start with Risk-Free Google Pay-Per-Stay and transition to our Grow and Scale programs for increased visibility and improved ROI. Many companies offer connectivity to metasearch channels but that's not good enough. Bookassist's dedicated metasearch team successfully manages, monitors and optimises metasearch campaigns for over 250 hotels across 15 countries. Top performing clients see an average contribution to overall direct bookings of up to 40%

Reviewers say compared to The Anything Group, Bookassist is

  • Easier to use
  • More features
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Cluster Revenue Manager

Sales & Marketing Manager

See all Bookassist Reviews
#7

AdsHotel

Ads Hotel is the premium Self-catering Metasearch Management Platform for Hotel Price Ads that easily connect Hotels to Metasearches to compete with Big Ota's and increase Direct Bookings. The growing concern from Advertisers about the ROAS Return On Advertising Spent is making them actually head towards more performance-based Advertising. The chance today is to compete in the Metasearch arena (Google, Tripadvisor, Trivago to name a few) and reach millions of targeted users per month. AdsHotel, with its unique core features, enables Hotels not only to connect and advertise but also to optimize their campaigns to improve revenue and generate new direct bookings. Ads Hotel is self management platform that will let you fully manage the whole campaign while acting and bidding in each Meta-search accordingly to the goals you want to achieve. Restrict the campaign to the desired budget by setting a daily limit per each channel, or a budget per month to last campaign accordingly to your needs. Once understood the most requested dates our terrific “Stop Dates” will let you focus the budget when really needed. Use the multipliers to define your own strategy, focus on missed impressions to understand your potential target, get the travellers’ queries to manage and optimize date.
#8

Hotelchamp

Hotelchamp Metasearch is here to make your direct channel your strongest. Significantly decrease your spend on commission and build a recurring relationship with your guests. Increase your hotel's visibility on Google Hotel Ads and all relevant metasearch platforms. Attract highly qualified traffic, improve conversions and lower your distribution costs.
#9

RateGain

ADARA is the worlds largest marketing and insights platform that transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The ADARA Magellan platform is fueled by first party data from more than 100 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. The platform provides marketers with the ability to reach targeted audiences across devices and channels. Through its exclusive access, ADARAs rich data set delivers more than 450 million monthly uniques with access to 9 billion travel searches annually. Founded in 2009, the company has 19 offices across the U.S., Europe, Middle East and Asia, including its headquarters in Palo Alto, Calif. To learn more, visit WWW.ADARA.COM.
#10

Sojern

89
HT Score
Sojern is a top digital marketing platform designed specifically for travel marketers. With Sojern, hotel marketers can spend less time worrying about digital marketing and instead concentrate on their key focus: providing an exceptional customer experience for their guests. With the help of artificial intelligence and traveler intent data, Sojern's user-friendly Traveler Advertising Solutions empower hoteliers to engage and convert travelers, and generate direct demand through multichannel marketing. More than 10,000 hotels and travel marketers depend on Sojern each year to engage and convert travelers worldwide.

Reviewers say compared to The Anything Group, Sojern is

  • Easier to use
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Less highly recommended
  • Less features
  • Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Owner in Thành phố Phú Quốc (Vietnam)

General Manager in

See all Sojern Reviews

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