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7 Best Hotel Channel Management Software 2026: My Honest Review

Author img Jordan Hollander
| Last updated
149 PRODUCTS REVIEWED
7845 HOTELIERS

QUICK SUMMARY

A hotel channel manager is a type of distribution software that syncs rates, availability and inventory across 3rd party channels such as OTAs (i.e. Booking and Expedia).  Rather than managing your hotel's content through the extranet of each 3rd party, hotel channel manager software enables you to manage from one streamlined location and set rules to ensure you don't experience overbooking issues.

As an investor in several boutique hotels in the 10-85 room range that rely on OTA bookings, I have found that the best channel manager is like great plumbing in your house - you shouldn't have to think about it too much as it efficiently syncs rates, availability and inventory across distribution channels.  On the other hand, if you've ever had a bad channel manager - you know the pains of overbooking, lost bookings and bad connections.

My team demoed the products below and conducted digital interviews with 7845 hoteliers across 144 countries to create this in-depth guide and help you find the best fit channel management software for your hotel business.  Inside you’ll find everything you need to know including product rankings, feature comparisons, price benchmarking, integration interoperability and more.

 

Hotel Channel Manager Shortlist

Here are 7 of top Hotel Channel Managers that are covered in this in-depth guide:

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In-Depth Guide

What is a hotel channel manager?

A hotel channel manager is a hotel distribution software tool that helps hotels manage room inventory across multiple online booking platforms. It ensures real-time updates, preventing overbooking and synchronizing availability and pricing. By integrating with property management systems, it streamlines operations and maximizes revenue opportunities. Why do hotels need a channel manager?

Hotels need a channel manager to manage online bookings efficiently across multiple platforms. It prevents overbookings, maintains real-time inventory accuracy, and saves time by automating updates to rates and availability. This tool also maximizes revenue by optimizing visibility on various online travel agencies and direct booking channels. How does a hotel channel manager work? A hotel channel manager works by connecting a hotel’s property management system (PMS) to online booking platforms. It synchronizes room availability, pricing, and reservations in real-time. When a booking occurs, the channel manager instantly updates inventory across all platforms, ensuring consistent data and minimizing the risk of errors. This guide is designed to help you identify the best Channel Managers vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more.

Finding the right Channel Managers solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Channel Managers vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2026 Channel Managers Guide)
Jump to:

Rankings

Benefits

Features

Pricing

Q&A

Rankings & Reviews

Channel Manager Vendor Shortlist

Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

Hotel Channel Manager Recommendations

Q4 2025 Channel Managers Survey Rankings

Last updated: Q4 2025
Best Channel Managers By hotel size

Based on HTR's Q4 2025 quarterly Channel Managers survey insights, these are the products that are currently most recommended by each size of hotel.

Small up to 24 rooms
2.7k Hoteliers 9 products recommended
Mid-sized 25-74 rooms
2.2k Hoteliers 10 products recommended
Large 75-199 rooms
1.7k Hoteliers 8 products recommended
Enterprise 200+ rooms
1k Hoteliers 5 products recommended

Q4 2025 Channel Managers Survey Rankings

Last updated: Q4 2025
Best Channel Managers By hotel type

Based on HTR's Q4 2025 quarterly Channel Managers survey insights, these are the products that are currently most recommended by each type of hotel.

Boutique Hotels
2.9k Hoteliers 10 products recommended
Luxury Hotels
2.6k Hoteliers 10 products recommended
Bed & Breakfast & Inns
2.5k Hoteliers 10 products recommended
Resorts
2.5k Hoteliers 9 products recommended
City Center Hotels
2k Hoteliers 10 products recommended
Limited Service & Budget Hotels
1.9k Hoteliers 10 products recommended
Airport/Conference Hotels
1.7k Hoteliers 10 products recommended
Branded Hotels
1.5k Hoteliers 10 products recommended
Hostels
763 Hoteliers 8 products recommended
Extended Stay & Serviced Apartments
753 Hoteliers 8 products recommended
Vacation Rentals & Villas
610 Hoteliers 8 products recommended
Motels
336 Hoteliers 5 products recommended
RV Parks & Campgrounds
124 Hoteliers 5 products recommended
Casinos
92 Hoteliers 3 products recommended

Q4 2025 Channel Managers Survey Rankings

Last updated: Q4 2025
Best Channel Managers By region

Based on HTR's Q4 2025 quarterly Channel Managers survey insights, these are the products that are currently most recommended by hotels in each region.

North America
1.1k Hoteliers 7 products recommended
Europe
2.1k Hoteliers 10 products recommended
Asia Pacific
2.8k Hoteliers 7 products recommended
Oceania
457 Hoteliers 2 products recommended
Middle East
317 Hoteliers 6 products recommended
South America
385 Hoteliers 6 products recommended
Central America
38 Hoteliers 2 products recommended
Africa
176 Hoteliers 6 products recommended

Q4 2025 Channel Managers Survey Rankings

Last updated: Q4 2025
Best Channel Managers By country

Based on HTR's Q4 2025 quarterly Channel Managers survey insights, these are the products that are currently most recommended by hotels in each country.

🇮🇳
India
954 Hoteliers 4 products recommended
🇺🇸
United States Of America
723 Hoteliers 7 products recommended
🇹🇭
Thailand
660 Hoteliers 4 products recommended
🇦🇺
Australia
354 Hoteliers 2 products recommended
🇪🇸
Spain
351 Hoteliers 3 products recommended
🇬🇧
United Kingdom
286 Hoteliers 4 products recommended
🇵🇱
Poland
279 Hoteliers 1 products recommended
🇲🇽
Mexico
238 Hoteliers 4 products recommended
🇮🇩
Indonesia
214 Hoteliers 4 products recommended
🇫🇷
France
204 Hoteliers 3 products recommended
🇲🇾
Malaysia
199 Hoteliers 5 products recommended
🇮🇹
Italy
198 Hoteliers 6 products recommended
🇵🇹
Portugal
144 Hoteliers 2 products recommended
🇵🇭
Philippines
132 Hoteliers 5 products recommended
🇩🇪
Germany
130 Hoteliers 4 products recommended
🇦🇪
United Arab Emirates
109 Hoteliers 2 products recommended
🇨🇦
Canada
109 Hoteliers 4 products recommended
🇻🇳
Vietnam
107 Hoteliers 3 products recommended
🇱🇰
Sri Lanka
101 Hoteliers 4 products recommended
🇨🇴
Colombia
97 Hoteliers 3 products recommended
🇧🇷
Brazil
92 Hoteliers 1 products recommended
🇹🇷
Turkey
90 Hoteliers 2 products recommended
🇰🇭
Cambodia
84 Hoteliers 3 products recommended
🇳🇿
New Zealand
82 Hoteliers 1 products recommended
🇿🇦
South Africa
72 Hoteliers 3 products recommended
🇨🇭
Switzerland
53 Hoteliers 2 products recommended
🇸🇬
Singapore
52 Hoteliers 3 products recommended
🇳🇱
Netherlands
50 Hoteliers 1 products recommended
🇨🇿
Czech Republic
49 Hoteliers 1 products recommended
🇦🇷
Argentina
46 Hoteliers 2 products recommended
🇮🇪
Ireland
42 Hoteliers 1 products recommended
🇹🇼
Taiwan
42 Hoteliers 2 products recommended
🇨🇷
Costa Rica
41 Hoteliers 2 products recommended
🇨🇳
China
36 Hoteliers 1 products recommended
🇲🇦
Morocco
34 Hoteliers 4 products recommended
🇲🇻
Maldives
33 Hoteliers 2 products recommended
🇸🇰
Slovakia
32 Hoteliers 1 products recommended
🇬🇷
Greece
31 Hoteliers 2 products recommended
🇦🇹
Austria
30 Hoteliers 1 products recommended
🇵🇪
Peru
30 Hoteliers 2 products recommended
🇪🇬
Egypt
25 Hoteliers 1 products recommended
🇱🇦
Laos
24 Hoteliers 1 products recommended
🇸🇦
Saudi Arabia
24 Hoteliers 1 products recommended
🇫🇮
Finland
23 Hoteliers 1 products recommended
🇺🇿
Uzbekistan
21 Hoteliers 1 products recommended
🇨🇱
Chile
19 Hoteliers 2 products recommended
🇩🇰
Denmark
18 Hoteliers 1 products recommended
🇬🇪
Georgia
18 Hoteliers 1 products recommended
🇸🇪
Sweden
16 Hoteliers 1 products recommended
🇹🇿
Tanzania
16 Hoteliers 1 products recommended
🇪🇨
Ecuador
15 Hoteliers 2 products recommended
🇭🇺
Hungary
15 Hoteliers 1 ranked, 0 premium members
Ranking
🇧🇿
Belize
14 Hoteliers 2 products recommended
🇷🇴
Romania
14 Hoteliers 1 products recommended
🇦🇲
Armenia
12 Hoteliers 1 products recommended
🇦🇿
Azerbaijan
12 Hoteliers 1 products recommended
🇧🇪
Belgium
Gathering data
🇧🇬
Bulgaria
12 Hoteliers 1 products recommended
🇲🇹
Malta
12 Hoteliers 1 products recommended
🇶🇦
Qatar
Gathering data
🇨🇾
Cyprus
Gathering data
🇫🇯
Fiji
11 Hoteliers 1 products recommended
🇬🇹
Guatemala
11 Hoteliers 1 products recommended
🇭🇷
Croatia
Gathering data
🇴🇲
Oman
11 Hoteliers 1 products recommended
🇵🇦
Panama
Gathering data
🇺🇾
Uruguay
10 Hoteliers 1 products recommended
🇧🇭
Bahrain
9 Hoteliers 1 ranked, 0 premium members
Ranking
🇳🇵
Nepal
9 Hoteliers 1 products recommended
🇵🇰
Pakistan
Gathering data
🇯🇵
Japan
8 Hoteliers 1 products recommended
🇱🇻
Latvia
Gathering data
🇷🇺
Russian Federation
8 Hoteliers 1 ranked, 0 premium members
Ranking
🇧🇩
Bangladesh
Gathering data
🇪🇪
Estonia
Gathering data
🇰🇪
Kenya
Gathering data
🇰🇬
Kyrgyzstan
7 Hoteliers 1 products recommended
🇲🇲
Myanmar
Gathering data
🇳🇬
Nigeria
Gathering data
🇮🇱
Israel
Gathering data
🇯🇴
Jordan
Gathering data
🇰🇿
Kazakhstan
6 Hoteliers 1 products recommended
🇳🇴
Norway
Gathering data
🇹🇹
Trinidad And Tobago
Gathering data
🇺🇬
Uganda
Gathering data
🇦🇩
Andorra
Gathering data
🇧🇹
Bhutan
5 Hoteliers 1 products recommended
🇭🇰
Hong Kong
Gathering data
🇭🇳
Honduras
Gathering data
🇮🇸
Iceland
Gathering data
🇸🇮
Slovenia
Gathering data
🇧🇴
Bolivia
Gathering data
🇧🇸
Bahamas
Gathering data
🇰🇷
Korea, South
Gathering data
🇳🇦
Namibia
Gathering data
🇸🇨
Seychelles
Gathering data
🇹🇨
Turks And Caicos Islands
Gathering data
🇿🇲
Zambia
Gathering data
🇦🇱
Albania
Gathering data
🇬🇭
Ghana
Gathering data
🇰🇼
Kuwait
Gathering data
🇳🇮
Nicaragua
Gathering data
🇷🇸
Serbia
Gathering data
🇷🇼
Rwanda
Gathering data
🇿🇼
Zimbabwe
Gathering data
🇩🇴
Dominican Republic
Gathering data
🇮🇶
Iraq
Gathering data
🇮🇷
Iran
Gathering data
🇱🇷
Liberia
Gathering data
🇱🇺
Luxembourg
Gathering data
🇲🇩
Moldova
Gathering data
🇲🇪
Montenegro
Gathering data
🇲🇫
Saint Martin (French Part)
Gathering data
🇲🇿
Mozambique
Gathering data
🇵🇬
Papua New Guinea
Gathering data
🇸🇱
Sierra Leone
Gathering data
🇹🇳
Tunisia
Gathering data
🇺🇦
Ukraine
Gathering data
🇻🇺
Vanuatu
Gathering data
🇦🇳
Netherlands Antilles
Gathering data
🇨🇰
Cook Islands
Gathering data
🇨🇲
Cameroon
Gathering data
🇨🇺
Cuba
Gathering data
🇨🇻
Cape Verde
Gathering data
🇬🇬
Guernsey
Gathering data
🇬🇵
Guadeloupe
Gathering data
🇱🇧
Lebanon
Gathering data
🇱🇮
Liechtenstein
Gathering data
🇱🇹
Lithuania
Gathering data
🇲🇬
Madagascar
Gathering data
🇲🇵
Northern Mariana Islands
Gathering data
🇳🇨
New Caledonia
Gathering data
🇵🇫
French Polynesia
Gathering data
🇵🇷
Puerto Rico
Gathering data
🇵🇼
Palau
Gathering data
🇷🇪
Reunion
Gathering data
🇸🇲
San Marino
Gathering data
🇸🇳
Senegal
Gathering data
🇸🇻
El Salvador
Gathering data
🇹🇱
Timor-Leste
Gathering data
🇻🇪
Venezuela
Gathering data
🇻🇬
Virgin Islands, British
Gathering data
🇻🇮
Virgin Islands, U.s.
Gathering data
🇼🇸
Samoa
Gathering data
🇦🇫
Afghanistan
Gathering data
🇦🇬
Antigua And Barbuda
Gathering data
🇦🇮
Anguilla
Gathering data
🇦🇴
Angola
Gathering data
🇦🇶
Antarctica
Gathering data
🇦🇸
American Samoa
Gathering data
🇦🇼
Aruba
Gathering data
🇦🇽
Åland
Gathering data
🇧🇦
Bosnia And Herzegovina
Gathering data
🇧🇧
Barbados
Gathering data
🇧🇫
Burkina Faso
Gathering data
🇧🇮
Burundi
Gathering data
🇧🇯
Benin
Gathering data
🇧🇱
Saint Barthélemy
Gathering data
🇧🇲
Bermuda
Gathering data
🇧🇳
Brunei Darussalam
Gathering data
🇧🇻
Bouvet Island
Gathering data
🇧🇼
Botswana
Gathering data
🇧🇾
Belarus
Gathering data
🇨🇨
Cocos (Keeling) Islands
Gathering data
🇨🇩
Congo (Kinshasa)
Gathering data
🇨🇫
Central African Republic
Gathering data
🇨🇬
Congo (Brazzaville)
Gathering data
🇨🇮
Côte D'ivoire
Gathering data
🇨🇽
Christmas Island
Gathering data
🇩🇯
Djibouti
Gathering data
🇩🇲
Dominica
Gathering data
🇩🇿
Algeria
Gathering data

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Find the Best Channel Manager for Your Hotel

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  • Featured Fit: The default sort first shows vendors who are actively looking to connect with hotels in your region and then secondarily by Premium Members and HT Score.
  • HT Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.

Profitroom

4.7 (391 reviews)
Ht score logo 85 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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It's all about omni-channel distribution
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RateGain

4.7 (595 reviews)
Ht score logo 81 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Making Online Revenue Easy for Every Hotel
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eviivo

4.8 (241 reviews)
Ht score logo 81 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2026 FINALIST
Hoteliers voted eviivo as the #3 Channel Managers provider in the 2026 HotelTechAwards
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Deepest one-click connectivity with highest performing OTA sites.
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innRoad

4.5 (93 reviews)
Ht score logo 59 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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It's not enough to just be on OTAs - Manage them successfully in real-time, from one place with 400+ connections, unlimited training & support
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Cloudbeds

4.5 (1209 reviews)
Ht score logo 100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2026 FINALIST
Hoteliers voted Cloudbeds as the #2 Channel Managers provider in the 2026 HotelTechAwards
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More new channels. More new guests.
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This product is trending

This vendor's trending score is rising, Cloudbeds Channel Manager (myallocator) is the #2 most trending product in the Channel Managers category (out of 149) and the #75 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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SiteMinder

4.6 (2753 reviews)
Ht score logo 97 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2026 WINNER
Hoteliers voted SiteMinder as the #1 Channel Managers provider in the 2026 HotelTechAwards
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World's most powerful channel manager, managing rooms and rates on 450+ hotel booking channels, in real-time.
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This product is trending

This vendor's trending score is rising, SiteMinder (The Channel Manager) is the #1 most trending product in the Channel Managers category (out of 149) and the #14 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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Exely

4.9 (94 reviews)
Ht score logo 88 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Top in revenue, stop overbooking!
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Blastness

4.9 (85 reviews)
Ht score logo 85 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Simplify your channel distribution and management with our powerful Channel Manager
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Lighthouse

4.6 (29 reviews)
Ht score logo 81 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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AI-powered channel management that transforms pricing and distribution for independent hotels.
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Hospitality Solutions

4.4 (57 reviews)
Ht score logo 78 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Advanced distribution made simple
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BENEFITS

What are the benefits of a hotel channel manager for hotel distribution?

A channel manager simplifies selling hotel rooms and managing inventory while providing key performance reports to guide marketing and sales strategies. Not only that, it offers a comprehensive toolset to optimize operations, streamline distribution, and make data-driven decisions that enhance your hotel's business performance.

Here's what a channel manager can do for your hotel business:

  • Increase occupancy: Hotels can list on multiple channels at once which is an opportunity to broaden their reach across business, domestic and international travelers and increase the chance of being booked. 

  • Stay in control and save time: Rooms listings and availability are automatically updated on direct and indirect sales channels. Hotels can leverage yield management to maximize occupancy rates and reduce over bookings. 

  • Maximize profits: Reputable channel manager technology can be integrated with a hotel’s booking engine, which promotes direct bookings. This ensures the hotel is kept at the forefront of the guest acquisition strategy and customer acquisition costs are kept under control. Rate automation and rules can maintain the pricing strategy with little effort in real-time.

  • Increased total reservations and revenue: With more visibility on more channels, the hotel should attract more reservations than ever before. Even a small increase in occupancy rate from the channel manager should have a very positive effect on monthly and annual revenue. Results will vary according to occupancy rate and average daily rate of the hotel. 

  • Growth in occupancy rate: It depends on the size of the property and the amount of connected channels. An increase of 10% or more is very achievable. 

  • Drives more profits: By setting direct pricing rules in the channel manager, hotels ensure direct bookings always offer the best value. Other approaches to improve profits include stop-selling rooms and packages, setting a minimum number of days per stay, or creating discounted rates.

FEATURES

What are the most important features of a channel manager?

Here are key features of a channel manager that enable hotels to operate and manage their financial flows more efficiently:

  • Kill Switch: A kill switch is a feature that allows hotels to instantly suspend sales on all or specific distribution channels in the event of an emergency, such as system errors, changes in room availability, or unforeseen circumstances

  • Dynamic Pricing: This enables automatic pricing based on demand, occupancy and current trends to drive competitive pricing strategies to maximize revenue

  • Analytics: Channel analytics allows hotels to track metrics and activity performance based on metrics such as booking volume, revenue and conversion rates for each channel. The goal is to recognize which channels bring them the most profit, how to improve strategies and allocate resources more efficiently

  • Third Party Integrations: API integrations allow the channel management software to connect with property management systems (PMS), central reservation systems (CRS) and other third-party platforms to synchronize real-time data such as rates, availability and bookings

  • iCal Integration: This feature allows channel managers to collect booking information which is particularly suitable for smaller accommodation capacities and helps prevent double bookings

  • Automatic Rate Management: This feature allows hotels to pre-set parameters to automatically adjust room prices. Prices may be affected by competitive pricing and market trends.

PRICING

How much does a hotel channel manager cost?

A hotel channel manager costs as little as $59 per month for small properties with 1-5 rooms, scaling up to $669 per month for properties with 751+ rooms. Popular options like SiteMinder and myallocator (Cloudbeds) start at around $75 per month. Costs may increase with added features like booking engine integration, website services or integration with OTAs like Expedia, Booking.com, Agoda, Airbnb, and VRBO.

IMPLEMENTATION

How to choose a channel manager for your hotel

Choosing the best channel management solution for your hotel involves evaluating key factors to ensure the software aligns with your business needs.

Here’s what you need to consider when choosing a channel manager for your hotel property:

  1. It should be user-friendly and have advanced functionality like real-time inventory management, two-way integrations with online distribution channels like OTAs, GDS and metasearch sites, as well as CRS, PMS and booking engine

  2. A good hotel channel manager must have price parity across all booking channels, provide a unified inventory model and prevent double bookings and overbooking

  3. It should support different room types and manage cancellations and check-ins

  4. It should have a strong support team to help with any issues or updates and offer partnerships with providers such as Expedia, Booking.com, Agoda, Airbnb and VRBO

  5. It must provide revenue management tools, help increase direct bookings and offer a mobile app to update rates and check occupancy in real time. Cloudbeds, Siteminder and Rategain are some examples of hotel channel management software

  6. The best channel manager for a hotel depends on its needs, but ultimately it should improve the guest experience, increase online sales and connect with multiple sales channels

FAQs

Hoteliers Also Ask

Free channel manager software options exist but often come with limitations, such as fewer integrations or restricted features. Some providers, like WuBook or eZee Absolute, offer free versions with basic functionality. These are suitable for small properties testing channel management but may require upgrades for advanced features or scalability.

Key integrations for a channel manager include property management systems (PMS) for centralizing operations, online travel agencies (OTAs) like Booking.com and Expedia for distribution, and global distribution systems (GDS) for access to corporate bookings. Other important integrations include booking engines for direct reservations and metasearch platforms like Google Hotel Ads for improved visibility.

The main difference between a channel manager and an OTA is their function. A channel manager is software that synchronizes a hotel's room inventory and rates across multiple booking platforms, while an OTA (Online Travel Agency) like Booking.com is a platform where guests can book accommodations. Channel managers connect hotels to OTAs for streamlined distribution.

The best channel manager for small hotels is often myallocator (Cloudbeds) due to its affordability, ease of use, and integration options. It supports small-scale operations with robust OTA connections and essential features. Other popular options for small hotels include Little Hotelier, which combines channel management with property management system tools.

Most channel managers can be quickly integrated in 1-2 weeks. There are five key steps to run through on the path to beginning a channel manager demo account. These include an introduction, group training, setup, private follow-up, and set live. Demo account trials typically last about 2-weeks where the hotelier can test out the full feature set and upon completion can immediately activate their subscription or choose not to invest at no further cost.

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Mission
Our mission is to speed up pace of innovation and adoption of technology in the global hotel industry to make it one of the most digitally savvy and efficient industries on the planet.
Vision
Our vision is to make Hotel Tech Report the starting point for every tech stack decision within the global hotel industry from small B&Bs to major chains.

We sell different types of products and services to technology companies to help them educate buyers, build their brand and grow their install base. These services are usually sold through bundled membership packages but are also sold a la carte and include: sponsored content, advertising, lead generation and marketing campaigns. While members do receieve many benefits to help improve their presence ranging from enhanced premium profiles to review collection services—membership status and sponsorship do not influence the HT Score ranking methodology in any way.

To learn more about our marketing services, visit our partner site

We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

To learn more about the HT Score ranking methodology, visit our HT Score documentation and changelog

Maintaining independence and editorial freedom is essential to our mission of empowering hoteliers.

Core Hotel Tech Report content is never influenced by vendors and sponsored content is always clearly designated as such. Our team will only write sponsored content about products that we have either (1) demoed (2) gathered extensive user research on or (3) used ourselves.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.

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