Park Royal Hotels & Resorts chooses Paraty Tech to boost its direct channel

REVENUE MANAGEMENT

Park Royal Hotels & Resorts, a hotel chain with more than 30 years of experience and presence in the best destinations in Mexico, USA, Puerto Rico and Argentina, chooses Paraty Tech as a technology provider to boost the sales of its direct channels.

Why it matters: The choice of Paraty Tech by Park Royal Hotels & Resorts is based on the vast experience of the technology company, as well as its wide range of services, which translates into greater agility of implementation, favors the integration and interconnection between modules and tools, significantly reducing the number of interlocutors and favoring client-supplier communication.

With this partnership, Park Royal Hotels & Resorts has satisfied its need for renewal, evolution and adaptation to the present time, betting even more on its direct channel to achieve its objectives. Seeking to squeeze the maximum potential out of their official website, they have completely re-launched it with a daring integral renovation of image and usability, which has led them to gain positioning, freshness and user experience.

Top 3 Core Objectives: Due to Park Royal's direct channel potential, the expectation and challenge is for it to reach a sales share of 20% of its annual closing, improve the experience and usability of current and potential customers and take advantage of technology to simplify processes and be more productive, focusing more on planning strategies and being able to configure them in the system in a quick and easy way.

Increase direct sales: The challenge is to reach a sales share of 20%.
Improve user experience: Improve the experience and usability of current and potential customers with a fully optimized website for any device.
Simplify processes, increase production: Take advantage of technology to simplify processes and be more productive, focusing more on planning strategies and being able to configure them in the system in a quick and easy way.

"We know the potential that our direct channel has. Our expectation and challenge is for it to reach a sales share of 20% of our annual closing. The objective of this evolution, in addition to improving the experience and usability of our current and potential customers with a fully optimized website for any device, is to take advantage of technology to simplify processes and be more productive, focusing more on planning strategies and being able to configure them in the system in a quick and easy way. And what could be better than to be accompanied at all times by experts who share our same objective: to maximize the direct channel. It was necessary to dare to make a big change and we are convinced that Paraty Tech is the best option, and they have demonstrated this from the beginning."

Claudia López Huesca

Corporate Marketing Manager

Innovators Mentioned

Park Royal Hotel & Resorts

Paraty Tech

Claudia López Huesca

Corporate Marketing Manager

Park Royal Hotel & Resorts

Rafael Sandoval

Commercial Director

Park Royal Hotel & Resorts

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👍 Corporate Marketing Manager Claudia López Huesca said that What could be better than to be accompanied at all times by Paraty Tech's experts, who share our same objective: to maximize the direct channel.:

"We know the potential that our direct channel has. Our expectation and challenge is for it to reach a sales share of 20% of our annual closing. The objective of this evolution, in addition to improving the experience and usability of our current and potential customers with a fully optimized website for any device, is to take advantage of technology to simplify processes and be more productive, focusing more on planning strategies and being able to configure them in the system in a quick and easy way. And what could be better than to be accompanied at all times by experts who share our same objective: to maximize the direct channel. It was necessary to dare to make a big change and we are convinced that Paraty Tech is the best option, and they have demonstrated this from the beginning."

⚖️ The selection process: During their research process, Rafael Sandoval evaluated Paraty Tech's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Paraty Tech was the best fit solution:

Commercial Director Rafael Sandoval said, about their decision: "Park Royal Hotels & Resorts has a brand manual that represents the values that mean everything to us, but we felt that our previous site did not reflect them properly. It was crucial that Grand Park Royal Luxury Resorts, Park Royal Beach Resorts, Park Royal City and Park Royal Homestay could share the spotlight but without losing their identity and market, each product needed its own space and images and a cleaner, brighter, fresher and more modern website, without giving up its content, that is, its own autonomy and identity. An objective that we are sure we have achieved thanks to the commitment and involvement of Paraty Tech."

📈 The results: The project has ranged from the design of a 100% customized website, to the implementation of the booking engine, including a direct integration with Duetto RMS, the development of the loyalty program and the Pro Module for professionals, the deofuscation of the blog, SEO, metasearch engines, SEM and social ads campaign management, newsletter management, etc.

The website has gone from 9500 keywords positioned in October 2022 to more than 25700 today.
Improved information architecture, reducing the number of URLs with thin content in favor of landings for each establishment.
Improved UX and better accessibility, giving great importance to the attraction power of video, cleaning up online reputation and optimizing international labelling.