Popular in Operations
Best Property Management Systems of 2026
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2026
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2026
Tools to manage your hotel's accounting, budgeting and financial planning.
Popular in Revenue Management
Best Revenue Management Systems of 2026
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2026
Hotel distribution software that syncs rates, availability and inventory across 3rd party channels
Best Business Intelligence of 2026
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
Popular in Marketing
Best Hotel CRM & Email Marketing of 2026
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2026
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2026
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
Popular in Guest Experience
Best Hotel Guest Apps of 2026
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2026
Empower guests with easy online check-in, digital authorizations, and seamless upsells.
Best Guest Messaging Software of 2026
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
REPORT
Created in Collaboration with
innRoad
Overview
Even for the most technology-savvy person, managing the social media presence for a business can be challenging. The common initial thought is, “Oh, it’s just Facebook!” or “Oh, it’s just Twitter!” However, managing an active hotel social media business account for your property is far different from logging on to keep in touch with friends. Potential guests may have their first experience with your hotel online, so it’s important that you make a great impression, along with the normal day-to-day management of your property.
What You'll learn
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5 Must-Have Tips To Boost Your Hotel’s Social Media Strategy
As the official sponsor of this guide, the innRoad team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Property Management Systems and which is right for your hotel.
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As the official sponsor of this guide, the innRoad team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Property Management Systems and which is right for your hotel.
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