Tech Investment Boosts Revenue For Helios Hotels

REVENUE MANAGEMENT

Helios Hotels operates a small chain of four resorts across Spain with properties in Benidorm, Majorca, Granada, and the Costa Brava. During the pandemic they wanted to move away from a static rate structure and tour operator agreements, and start driving more direct bookings and improved yielding on high compression dates.

Why it matters: In 2020 during the height of the pandemic Helios was forced to deal with hotel closures, reduced occupancies and highly competitive. The company needed a system that would allow them to take the reigns and more actively manage their rates based on real time unpredictable market conditions.

Duetto’s GameChanger enabled Helios to create pricing rules which, with high demand, widened the gap between their own channels and OTA channels, and with low demand lowered the gap between them.

Top 3 Core Objectives: How Helios Hotels Leverages Duetto

Using Short-Term Forecasting: Duetto’s short-term forecast enabled Helios to put more weight on short-term pick up and pace rather than relying on same time last year comparisons.
Using Open Pricing: GameChanger allowed Helios to create pricing rules which widen the gap between their channels and OTA channels with high demand and lower the gap between them with low demand.
Using AutoPilot: The Autopilot for Rates gave Helios the ability to fully automate their strategy

"For us, Duetto is the third brain between myself as Commercial Lead and the Marketing Manager. Duetto is where we find each other."

Kris Vanaerschot

CCO

Innovators Mentioned

Helios Hotels

Duetto

Kris Vanaerschot

CCO

Helios Hotels

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👍 CCO Kris Vanaerschot said that A true partnership:

"For us, Duetto is the third brain between myself as Commercial Lead and the Marketing Manager. Duetto is where we find each other."

⚖️ The selection process: During their research process, Kris Vanaerschot evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:

CCO Kris Vanaerschot said, about their decision: "From the beginning, the Open Pricing concept immediately made sense. We immediately saw that we can create pricing rules which, with high demand, widens the gap between our channels and OTA channels, and with low demand, it lowers the gap between them. The pricing rules in GameChanger are invaluable."

📈 The results: Duetto’s seamless integrations gave Helios Hotels the valuable ability to fully automate.

Working with Duetto helped Helios to continue their dedication to adopting technology to digitize and optimize processes, despite 2020 being a difficult year.
Helios was able to sell out (adjusted capacity for 70% maximum occupancy) during the weekends and during the central August weeks in Summer 2020, in all four of their hotels.
The group remained ahead of its comp set and benchmarked 20% ahead of the market on occupancy.