Best Western Plus Hotel Papenburg Elevates Revenue Management with IDeaS G3 RMS

REVENUE MANAGEMENT

Located in the picturesque shipbuilding town of Papenburg, Germany, Best Western Plus Hotel Papenburg stands out as the only internationally branded hotel in the area. Through its partnership with IDeaS and the implementation of G3 RMS, Best Western Plus Papenburg has transformed its approach to revenue management, setting new benchmarks for the region. The property’s revenue manager shares how implementing G3 RMS provided the opportunity to move from a manual environment to improve operations and see positive results.

Why it matters: Before adopting G3 RMS, the hotel faced significant revenue management challenges, including limited resources to confidently price their rooms dynamically. “Our team was confident in their understanding of the market, however, without the necessary data insights to back our decisions, we sometimes missed opportunities by relying more on intuition than on concrete information,” said the revenue manager. Additionally, the manual process of tracking and adjusting rates during the week left the hotel vulnerable to rapid market changes over weekends.

With powerful automation capabilities making quick work of tedious and time-consuming revenue management tasks, G3 RMS has proven to be an invaluable tool for implementing better- informed pricing strategies. “For us, G3 RMS solved how to explain why we should go for rates that may be higher or lower than what we would normally do. Now we have the power to explain this through the data,” the revenue manager shares.

Top 3 Core Objectives: The hotel aimed to replace manual revenue management processes with automated, insight-driven systems that empower better pricing decisions and enhance market competitiveness.

Increase Pricing Confidence: The hotel wanted reliable data insights to replace intuition-based pricing and strengthen decision-making with real-time analytics.
Automate Revenue Processes: Manual rate tracking was time-consuming and prone to error; automation was needed to improve accuracy and responsiveness.
Improve Market Positioning: By adopting G3 RMS, the hotel sought to dynamically align rates with market demand, ensuring competitive positioning and sustainable revenue growth.

Innovators Mentioned

Best Western Plus Hotel Papenburg

IDeaS

Sascha Brezovac

Commercial Director

Best Western Plus Hotel Papenburg

"For us, G3 RMS solved how to explain why we should go for rates that may be higher or lower than what we would normally do. Now we have the power to explain this through the data."

Sascha Brezovac

Commercial Director

👍 Commercial Director Sascha Brezovac said that Improved data-driven insights:

"For us, G3 RMS solved how to explain why we should go for rates that may be higher or lower than what we would normally do. Now we have the power to explain this through the data."

⚖️ The selection process: During their research process, Sascha Brezovac evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Commercial Director Sascha Brezovac said, about their decision: "We know that IDeaS has thousands of clients, but they make us feel like we are the only customer."

📈 The results: Since implementing G3 RMS, Best Western Plus Hotel Papenburg has significantly improved its financial and operational performance by dynamically adjusting rates in response to market demand, enhancing both profitability and guest value. This strategy has led to a €5.34 increase in ADR and a €2.97 boost in RevPAR year-to-date, while also improving responsiveness to sudden demand shifts.