In our discussion with Ronja McMullen, Assistant Director of Revenue Management, we explored how Oaky enables personalised guest experiences with segmentation, drives ancillary revenue, and ensures alignment of the value proposition across the entire chain with chain dashboard capabilities.

Boost Ancillary Revenue: To boost revenue from room upgrades, the chain sought a tool to empower teams to upsell room upgrades effectively, ensuring maximum occupancy and revenue capture.

Create Unique Guest Journeys: Catering to a significant number of corporate guests, the hotel aimed to provide tailored deals for conference stays. Implementing a segmented value proposition for different guest personas allowed the hotel to curate unforgettable experiences for both corporate and loyal members.

Automated Upselling: By introducing automated upselling, the hotel group aimed to relieve the front desk team of the manual efforts. This initiative not only freed up valuable time but also equipped the team with the right tools to offer room upgrades seamlessly through automated inventory management.