Canary Upsells is the complete upselling tool for hotels that immediately increases revenues.
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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Oaky by Plusgrade
4.8 (525 REVIEWS)
HT Score
90 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Oaky by Plusgrade
Ranked 2 (out of 64) in Upselling Software
The Perfect Upsell Every Time
96% recommended by 422 hotels
Bell - AI powered product analyst
I analyzed all of Oaky by Plusgrade’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Oaky delivers significant revenue boosts for hotels by streamlining the upselling of room upgrades and services. The tool integrates well with existing processes, enhancing employee motivation and performance. Though its automated display of results bolsters team communication, some users report challenges with manual reporting and incomplete technical integrations. Overall, Oaky's potential for positive impact is strong, but improvement areas persist in reporting reliability and feature completeness.
Partners say
Industry experts recommend Oaky for its ability to elevate hotel revenue and guest experience through highly personalized upselling solutions. Oaky excels with its seamless integration with PMS systems, innovative data-driven insights, and automation capabilities, ensuring timely and relevant offers. The platform's standout features include extensive customization, dynamic pricing, and proactive guest communication, making it a strategic partner for hotels aiming to optimize their upselling efforts.
Marieke, Amona, Dylan and 58 others
Read their recommendationsWhat Types of Hotels Oaky by Plusgrade is Popular For
Size
7 | X-Small (1-9 room)
16 | Small (10-24 room)
75 | Mid-Sized (25-74 room)
214 | Large (75-199 room)
197 | X-Large (200+ room)
Country
78 | Netherlands
52 | United Kingdom
29 | United Arab Emirates
28 | Thailand
24 | Belgium
23 | Sweden
21 | Italy
20 | Germany
19 | United States
17 | France
13 | Ireland
11 | Maldives
11 | Spain
10 | Portugal
10 | Mexico
9 | India
9 | Malaysia
8 | Egypt
7 | Switzerland
6 | Australia
6 | Austria
6 | Vietnam
6 | Czech Republic
6 | Malta
6 | Saudi Arabia
5 | Indonesia
5 | Denmark
5 | Russian Federation
4 | Japan
4 | Philippines
3 | Oman
3 | Singapore
3 | Turkey
2 | Argentina
2 | Qatar
2 | New Zealand
2 | Estonia
2 | Nigeria
2 | Kenya
1 | Costa Rica
1 | Romania
1 | Lithuania
1 | Poland
1 | Finland
1 | Tunisia
1 | Laos
1 | Fiji
1 | Hungary
1 | Namibia
1 | Serbia
1 | Luxembourg
1 | Bulgaria
1 | Sri Lanka
1 | Slovakia
Type
278 | Luxury Hotels
215 | Boutique Hotels
210 | City Center Hotels
208 | Branded Hotels
185 | Airport/Conference Hotels
169 | Resorts
109 | Bed & Breakfast & Inns
79 | Limited Service & Budget Hotels
36 | Hostels
33 | Extended Stay & Serviced Apartments
16 | RV Parks & Campgrounds
13 | Vacation Rentals & Villas
10 | Motels
5 | Casinos
Region
315 | Europe
81 | Asia Pacific
51 | Middle East
29 | North America
9 | Oceania
6 | Africa
3 | South America
Category
525 | Upselling Software
Didn’t find what you were looking for?
What is Oaky by Plusgrade?
Founded in 2013 | Headquarters in Amsterdam, NH | 41 employees
Oaky is an upselling software designed to boost hotel revenue by streamlining the process of offering targeted room upgrades and services to guests throughout their stay. It integrates seamlessly with Property Management Systems (PMS) and other hotel technology solutions, enabling easy adoption into existing operations. With features like automation, segmentation, dynamic pricing, and proactive guest communication, Oaky optimizes average guest spend and enhances guest experiences without adding manual work for staff. Its data-driven insights and customization options make it a strategic tool for maximizing hotel upselling efforts.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Oaky by Plusgrade products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Oaky by Plusgrade Reviews Analyzed: 3
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Oaky by Plusgrade Expert Recommendations Analyzed: 48
Read expert recommendationsDescription provided by Oaky by Plusgrade
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Oaky by Plusgrade's Provided Description:
"Oaky is an upselling software that helps hotels boost their revenue by offering relevant upgrades & services to their guests throughout the entire guest journey. With automation, segmentation & dynamic pricing, it maximises the average spend per guest and removes manual work. Oaky offers integrations with multiple PMSs and other hotel tech solutions, making it easy to add to your hotel tech stack and start getting revenue from day one! In 2025, Oaky was acquired by Plusgrade, a global leader in ancillary revenue solutions. Together, they help hotels around the world drive more revenue and deliver elevated guest experiences."
FAQs
Capabilities
Front Desk Upsell
Front Desk Upsell
Turn your front desk agents into upselling superheroes!
Chain dashboard
Chain dashboard
Manage all upselling initiatives from a single, easy-to-navigate dashboard.
Dynamic pricing
Dynamic pricing
Sell room upgrades at the right price based on your RMS or PMS data.
Availability management
Availability management
Show deals based on availability from your RMS or PMS and selected seasonality.
Services library
Services library
Choose from 100+ pre-made, translated deal templates, easy to update anytime.
Branding
Branding
Fully customise Oaky to your brand.
Reporting
Reporting
Track your upsell performance on hotel or chain level .
Features
Content Management
4/5 features
Customer Profiles
4/5 features
Guest Communication
4/5 features
Fulfillment & Payments
4/5 features
Analytics/Reporting
4/5 features
Multi-Prop Management
4/5 features
Other
0/1 features
Available Add-ons & Modules
Pre-stay Upsell
Upselling Software
Using firsthand data & insights, Oaky sends targeted room upgrades & services to the right guest at the optimal time pre-arrival. It helps inform your guests about available offerings and encourages them to spend more. Generate up to €250 of extra spend per guest with targeted pre-arrival upsells.
Front Desk Upsell
Upselling Software
Turn your front desk agents into upselling superheroes. Front Desk Upsell automation is a recommendation engine to enable you to offer your guests relevant room upgrades/services upon check-in. Your front desk agents get instant access to the information they need for more successful upsells. This functionality is designed to transform your agents into upselling superstars, boosting revenue and keeping employees happy and motivated.
In-stay Upsell
Guest Messaging Software
Enticing upsells & add-ons at your guests' fingertips during their stay. Provide guests with ongoing access to your upselling deals through QR codes or in-stay messaging. Let them browse and book deals at their convenience and help your team handle guest requests faster.
Oaky by Plusgrade Reviews Summary
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.7/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Oaky by Plusgrade is the #2 most trending product in the Upselling Software category (out of 64) and the #92 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreOaky by Plusgrade has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Oaky by Plusgrade as the #2 Upselling Software provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Oaky by Plusgrade Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
No matching results
Q4 '25 Upselling Software Survey Insights
Last updated: Q4 2025
Is Oaky by Plusgrade a good fit for your hotel?
Rank
Hotel size
Popular alternatives
Small
95%
(79)
#1
of 17
Large
96%
(127)
#2
of 13
Mid-sized
96%
(581)
#1
of 16
Rank
Hotel type
Popular alternatives
RV Parks & Campgrounds
99%
(14)
#2
of 4
Vacation Rentals & Villas
94%
(91)
#1
of 5
Limited Service & Budget Hotels
95%
(294)
#1
of 12
Rank
Region
Popular alternatives
North America
96%
(729)
#1
of 10
Europe
94%
(132)
#2
of 17
Asia Pacific
97%
(23)
#1
of 7
Rank
Country
Popular alternatives
Australia
94%
(18)
#1
of 3
Compare Oaky by Plusgrade to Top Alternatives
Upsell - increase revenue with a personal touch
Enhance your guests experience and drive revenue beyond the room
Want to find out if Oaky by Plusgrade is the best fit for your hotel?
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Hotelier Rating
Looking for specific info?
10
Oaky has revolutionized our upselling strategy.
Assistant E-Commerce Manager from 100 to 199 room Luxury Hotel in Mai Khao (Thailand)
Verified
3 months ago
The platform is intuitive, seamlessly integrating with our operations. The results speak for themselves –increased ancillary revenue and delighted guests. An upselling game-changer for any hotel!
Thailand
Thailand
Assistant E-Commerce Manager
Large Hotel
10
Making the most out of upselling!
Facility Manager from Boutique in Venlo (Netherlands)
Verified
3 months ago
Oaky makes it easy for our guests to select the services they would like to use, or book the upgrade to a larger room. They way Oaky provides their service to our guests is an easy way to select what they want. The contact with Oaky is smooth and easy and I am very happy to have a good relationship with them.
Netherlands
Netherlands
Facility Manager
9
Appreciated help
Front of House Manager from 500+ room Boutique in Liverpool (United Kingdom)
Verified
4 months ago
Oaky helps us to get more revenue for the rooms that have been already sold.
Customer service and attention to detail, special mention to Bayron Toruno.
United Kingdom
United Kingdom
Front of House Manager
X-Large Hotel
10
Revenue upsell upgrade
Front desk Manager from 500+ room Branded Hotel in Stockholm (Sweden)
Verified
4 months ago
Easy to use, give a great value for money. Big boost for the team in reception to use this tool.
Sweden
Sweden
Front desk Manager
X-Large Hotel
10
WOW app
Rooms division manager from 100 to 199 room Boutique in El Gouna (Egypt)
Verified
4 months ago
Oaky is an outstanding upselling platform that has significantly enhanced our guest experience while driving additional revenue in a seamless and guest-friendly way. The system is very intuitive, visually appealing, and easy for guests to use, which results in high engagement and conversion rates.
What truly sets Oaky apart is how well it...
Egypt
Egypt
Rooms division manager
Large Hotel
10
Innovative upselling tool and platform
Revenue Coordinator from 100 to 199 room Boutique in Amsterdam (Netherlands)
Verified
4 months ago
Oaky provides a great platform to upsell hotel packages. It's modern look and user friendly platform ensures the seamless building and selling of offers, which increases our incremental revenue.
Netherlands
Netherlands
Revenue Coordinator
Large Hotel
10
Up-Selling Made Easy!
Webcontent & E-Commerce from 75-99 room City Center Hotel in San Carlos de Bariloche (Argentina)
Verified
4 months ago
Great tool to help improve on the up-selling front. Makes it really easy to set up deals, services and upgrades.
The software is very flexible and easy to work with.
Super helpful team all the way through from the first contact to getting set up and started. Support is fast and efficient.
Argentina
Argentina
Webcontent & E-Commerce
Large Hotel
10
A Game-Changer for Hotel Upselling
Director of Revenue from 200 to 499 room Bed & Breakfast & Inn in London (United Kingdom)
Verified
4 months ago
Oaky has completely transformed the way we handle upselling. The platform is intuitive, easy for our team to use, and delivers consistent results. Since implementing Oaky, we’ve seen a clear boost in guest engagement and revenue, all with minimal effort on our side. Highly recommended!
United Kingdom
United Kingdom
Director of Revenue
X-Large Hotel
10
Elevating Upsells in Luxury Hospitality
Marketing VP from 100 to 199 room Boutique in Savannah (United States)
Verified
4 months ago
Oaky has become an invaluable partner in elevating our upsell strategy. Its backend is remarkably easy to use, allowing us to quickly adjust experiences and segment them by day of week or guest profile, crucial for a boutique property where personalization drives revenue. The pre-arrival emails feel fully on-brand and integrated into our ar...
United States
United States
Marketing VP
Large Hotel
9
Excellent
FO Manager from 100 to 199 room Bed & Breakfast & Inn in Antwerp (Belgium)
Verified
4 months ago
Excellent platform, efficient and user friendly. easy access and it is very easy to use. We also get an email when there is a new request and this is very useful.
Belgium
Belgium
FO Manager
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Oaky excels at personalising and automating the upsell journey, making it incredibly easy for hotels to maximise revenue while improving the guest experience. From room upgrades to add-on services, every offer is delivered in a targeted, intuitive way. For Flexkeeping, the quality and clarity of Oaky’s upsell data means that once a guest accepts an offer, the operational tasks can be executed instantly and accurately by our platform. This leads to flawless service delivery and consistent operational outcomes for hotels.
Showing all answers to: "What does this product or service do well?"
Oaky excels at personalising and automating the upsell journey, making it incredibly easy for hotels to maximise revenue while improving the guest experience. From room upgrades to add-on services, every offer is delivered in a targeted, intuitive way. For Flexkeeping, the quality and clarity of Oaky’s upsell data means that once a guest accepts an offer, the operational tasks can be executed instantly and accurately by our platform. This leads to flawless service delivery and consistent operational outcomes for hotels.
Oaky is really good at personalisation and providing the right offer to the right guest at the right time. They offer a high return on investment and are really quick at onboarding new customers. They are all about enhancing the guest experience and they excel in
automated upselling (both high margin deals and low margin service).
Oaky's quick onboarding means that hoteliers are able to connect and begin utilising the platform almost immediately. The product allows properties to automate upselling on both high margin deals and low-margin services and experiences that lead to a great guest experience.
Oaky is the perfect tool to start maximizing hotel’s upselling opportunities and direct revenue while creating a unique guests’ experience. It provides a smart solution that allows hotels to stand out from the crowd by creating innovative service proposals.
Oaky is the ultimate one-stop-solution fulfilling all your upselling needs. It's easy to use and you will become a rockstar at upselling in no time. The team that is all about innovation with a truly customer-centric approach.
Question:
What differentiates this product or service from the competition?
Answer:
Oaky stands apart because of its focus on automation, personalisation, and deep integrations. Its ability to push structured, actionable data to systems like Flexkeeping via Mews, creates a truly end-to-end workflow: from guest intention to operational execution. Hotels get a unified upsell-to-delivery pipeline that reduces manual errors, increases efficiency, and elevates guest satisfaction. Oaky’s user-friendly interface and strong results make it a preferred choice for hotels looking to grow ancillary revenue in a smart, scalable way.
Showing all answers to: "What differentiates this product or service from the competition?"
Oaky stands apart because of its focus on automation, personalisation, and deep integrations. Its ability to push structured, actionable data to systems like Flexkeeping via Mews, creates a truly end-to-end workflow: from guest intention to operational execution. Hotels get a unified upsell-to-delivery pipeline that reduces manual errors, increases efficiency, and elevates guest satisfaction. Oaky’s user-friendly interface and strong results make it a preferred choice for hotels looking to grow ancillary revenue in a smart, scalable way.
There are few things that set Oaky apart from the rest, including dynamic room
upgrade pricing, their upsell deal-library, high conversion rates as well as
partnership integrations that drive automation and greater personalisation.
Oaky see the value of partnership integrations that drive personalization and allow hoteliers to pair technologies. This not only enbales continued incremental revenue across the property but ultimately created better guest experiences.
Oaky is a great ally for hotels to create personalized and dynamic upselling offers, based on guests’ segmentation. Moreover, it also allows collecting useful data about guests' favorites and behavior, providing an opportunity for hoteliers to keep adjusting their service proposals by focusing on what clients are really looking for.
The very simple and user-friendly interface makes the upselling process highly efficient. By being fully integrated into various existing systems (PMS & CRM), offering the ability to be personalized on the clients' design and a clear focus on data - Okay is a perfect fit for all hotels.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If you want to increase revenue while ensuring smooth operational follow-through, Oaky is an excellent choice. Pairing Oaky with an operations platform like Flexkeeping allows hotels to deliver every upsell consistently, efficiently, and exactly as promised to the guest.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
If you want to increase revenue while ensuring smooth operational follow-through, Oaky is an excellent choice. Pairing Oaky with an operations platform like Flexkeeping allows hotels to deliver every upsell consistently, efficiently, and exactly as promised to the guest.
Dynamic and innovative are words that come to mind when thinking about Oaky. Hoteliers will be inspired by the possibilities this app provides for them. If you're looking for clever and easy ideas to 'become a rockstar at upselling", then Oaky is for you.
Oaky will enable hoteliers to unlock revenues that may not otherwise be assessed, the product and platform are easy to set up, easy to manage and is a key platform in today's hotel operations. Guests will benefit from additional services or products offered, whether it is rooms upgrades, early arrival or Champagne in the room these create memorable stays.
The Oaky team will be available to guide you during the process and to suggest the best solution for each situation. If you need any idea, just get in touch with them and have a look at their innovative upsell deal-library to get inspired. Make sure to connect Oaky with your PMS to maximize automatization.
Upselling has never been easier. With the combination of Oaky and hotelkit, you can organize all upselling processes perfectly, making them seamless and highly efficient. Just give it a try, get shit done, and become a rockstar at upselling!
Recommended by
Marieke Wisse
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Director of hospitality solutions LATAM
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Are you a consultant or vendor that recommends Oaky by Plusgrade?
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More About Oaky by Plusgrade
Oaky is an automated upsell engine designed to deliver a personalized and exceptional guest experience, enabling hotels to increase their revenue from current customers. With Oaky, hoteliers can effortlessly create customized deals for guests by selecting from the best-selling upsell offers and promoting them through timely guest communication. This empowers guests to personalize their stay with upgrades, special deals, and other complementary services.
Oaky facilitates hotels in driving additional profits by offering guests a superior experience. Oaky has earned the trust of several innovative hotels, groups, and chains worldwide, including Amaris Hospitality, Onyx Hospitality Group, and Radisson Hotel Group.
Oaky by Plusgrade Integrations
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Support
Verified Support
Oaky by Plusgrade has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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