Making it fun and profitable: How The Dean Cork has reinvented the digital guest journey with Oaky

REVENUE MANAGEMENT

A standout member of Press Up Hospitality Group, the Dean Cork is a boutique hotel located in the vibrant heart of Cork. Their motto, “We don’t do conventional, we do fun”, comes to life with features like a rooftop restaurant, a luxurious relaxation suite complemented by an indoor heated pool and thermal facilities, and a variety of guest activities that cater to travellers seeking fun and enticing experiences.

Why it matters: Charline de Montessus, Head of Marketing at Press Up Hospitality Group, discovered Oaky and decided that it offered the innovation that The Dean Cork and Hotel Group needed to kick off upselling at their properties.

Discover the transformational impact Oaky is having on the guest journey at the hotel and how The Dean Cork uses Oaky to engage with guests pre-arrival, while also enabling the team to unleash their creativity.

Top 3 Core Objectives: The Dean Cork aimed to discover a user-friendly and efficient revenue-generating tool that not only streamlined operations but also offered a straightforward and intuitive interface for easy integration into their existing processes.

Streamlined booking experience: The Dean Cork sought to optimise the entire booking journey, guaranteeing a smooth and cohesive interaction with guests at every touchpoint.
Illuminate ancillary offerings: For the Dean Cork and the hotel group, it was important to enhance visibility and awareness of their exceptional swag and merchandise, along with on-site facilities, particularly for guests who may not actively check the website.
Capture OTA market: The hotel aimed to unlock a fresh revenue stream and engage with guests previously beyond reach.

"Oaky has revolutionised the upselling process by alleviating manual efforts for the hotel team and introducing a proactive strategy to engage upcoming guests before their arrival. Excitement lies in the substantial revenue it generates, driving us to chase impressive results every quarter."

Charline de Montessus

Head of Hotel Marketing

Innovators Mentioned

Press Up Hospitality Group

Oaky by Plusgrade

Charline de Montessus

Head of Hotel Marketing

Press Up Hospitality Group

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👍 Head of Hotel Marketing Charline de Montessus said that with Oaky they could find a way to give the front desk the software they needed and reach guests sooner:

"Oaky has revolutionised the upselling process by alleviating manual efforts for the hotel team and introducing a proactive strategy to engage upcoming guests before their arrival. Excitement lies in the substantial revenue it generates, driving us to chase impressive results every quarter."

⚖️ The selection process: During their research process, Charline de Montessus evaluated Oaky by Plusgrade's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Oaky by Plusgrade was the best fit solution:

Head of Hotel Marketing Charline de Montessus said, about their decision: "Oaky's support team, incredibly helpful and always sporting a smile, made our onboarding journey a breeze. The swift and efficient onboarding process, coupled with the team's enthusiasm and comprehensive training, empowered us to navigate the Oaky dashboard seamlessly. Now, we confidently manage our branding, effortlessly update offers, and optimise upsells based on patterns, ensuring a dynamic and engaging guest experience."

📈 The results: The Dean Cork has significantly elevated the visibility of special dinners in the rooftop restaurant and gym classes. This success is paralleled by a commendable boost in sales for branded beanies and hoodies, showcasing the hotel's adeptness at strategically promoting and monetising its unique offerings.

The Dean Cork has realised an outstanding average return on investment (ROI) of 18.23 since the beginning of the year
The Dean Cork boasts an impressive 80% average open rate, with one in ten guests opting for enticing upsell offerings, contributing to enhanced guest experiences and increased revenue
Achieving a notable 9.5% conversion rate in ancillary services