How Ingenia Holidays Byron Bay saves 5+ hours a week with RoomPriceGenie

REVENUE MANAGEMENT

With a wide range of accommodation options across a 28-acre beachfront park, Ingenia Holidays Byron Bay needed better pricing management. Senior Revenue Manager Jenny Hill turned to RoomPriceGenie and hasn't looked back since.

Why it matters: In a high-demand leisure destination like Byron Bay, pricing errors or missed opportunities can quickly add up. Automation is essential for large parks with multiple room types and rate categories for accuracy, efficiency, and growth.

RoomPriceGenie allowed Ingenia Holidays Byron Bay to move from a manual, error-prone pricing process to an automated solution. Jenny Hill uses the system daily to review suggestions and track surge alerts, ensuring no opportunity is missed to increase revenue. Now, they do not need to upload prices manually, which frees up hours of time and increases their confidence in rate accuracy across all categories.

Top 3 Core Objectives: The team wanted to replace a time-consuming manual pricing method with a flexible, data-driven solution to support daily decisions and scale with the park.

Automate dynamic pricing: Manual rate uploads were costing time and opening the door to costly mistakes like overpricing or underpricing. The goal was to automate this process across all accommodation categories.
Capture more demand: Jenny needed a solution that could respond quickly to market shifts and booking trends, ensuring no revenue opportunities were missed.
Improve efficiency: With multiple accommodation types and daily pricing needs, the park aimed to streamline workflows and free the revenue team to focus on strategy rather than admin.

Innovators Mentioned

Ingenia Holidays Byron Bay

RoomPriceGenie

Jenny Hill

Senior Revenue Manager

Ingenia Holidays Byron Bay

"It has saved me around five hours a week, and the RoomPriceGenie team has been patient, helpful, and fully supportive with everything from daily questions to enhancement requests."

Jenny Hill

Senior Revenue Manager

👍 Senior Revenue Manager Jenny Hill said that they saved time and gained support:

"It has saved me around five hours a week, and the RoomPriceGenie team has been patient, helpful, and fully supportive with everything from daily questions to enhancement requests."

⚖️ The selection process: During their research process, Jenny Hill evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Senior Revenue Manager Jenny Hill said, about their decision: "We chose RoomPriceGenie after hearing strong recommendations from other properties"

📈 The results: With RoomPriceGenie, the Ingenia Holidays Byron Bay team gained efficiency and real-time dynamic pricing control, resulting in less admin, no missed demand surges, and greater peace of mind.