How By the Sea Guests B&B and Suites Doubled Their Revenue within One Year

REVENUE MANAGEMENT

By the Sea Guests B&B and Suites is a family owned property on Cape Cod. The owners own 3 properties total within a 1 block radius with 35 guest rooms, 9 suites, and 2 vacation homes. After a transition in ownership in 2020, the property selected innRoad to streamline operations, distribution and guest management.

Why it matters: The key to running a successful bed & breakfast is to optimize for efficiency and focus on the maximizing the bottom line. Finding the right all-in-1 hotel management system to distribute inventory to the right channels to drive bookings while also streamlining day-to-day staff efficiency was critical.

Ownership selected innRoad's all-in-one PMS software to help them increase efficiency and streamline their management processes.

Top 3 Core Objectives: Ownership's primary goal was to find a solution that would allow for simpler and more streamlined operations & distribution:

Generate More Repeat Guests: Leverage unified customer records to more effectively communicate with guests to drive repeat business.
Grow Distribution: Specifically the property was looking to distribute inventory to new channels to attract a younger target audience.
Drive More Bookings: Improve web presence and booking flows to increase conversion and drive more bookings.

Innovators Mentioned

By the Sea Guests B&B and Suites

innRoad

Alexa T

Head of Reservations

By the Sea Guests B&B and Suites

"In the first year, we had a 100% increase in revenue with innRoad and are about to see big growth in 2022 again. As far as using the product, I love the tape-chart and creating a reservation is pretty easy. The rates module has helped lower our costs and save weeks of time on a seasonal basis. Customer support is very responsive and quick to respond with low wait times."

Alexa T

Head of Reservations

👍 Head of Reservations Alexa T said that In the first year, they had a dramatic increase in revenue with innRoad that they are on pace to do again in 2022:

"In the first year, we had a 100% increase in revenue with innRoad and are about to see big growth in 2022 again. As far as using the product, I love the tape-chart and creating a reservation is pretty easy. The rates module has helped lower our costs and save weeks of time on a seasonal basis. Customer support is very responsive and quick to respond with low wait times."

⚖️ The selection process: During their research process, Alexa T also researched Little Hotelier, Cloudbeds, and ultimately decided innRoad was the best fit for them.

Head of Reservations Alexa T said, about their decision: "We selected innRoad's all-in-one PMS software to help increase efficiency and streamline our management processes."

📈 The results: In the two years since switching to innRoad's PMS, the property has seen a dramatic increase in both revenue and operating efficiency.