freetobook HMS

4.9 (112 REVIEWS)

HT Score

86 out of 100

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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freetobook HMS

Name: freetobook HMS
Rating: 4.9 (112 reviews)

5.0 (112 REVIEWS)

Ranked 7 (out of 82) in Hotel Management Software

Easy to use, all-in-one system for independent Hotels and B&Bs

99% recommended by 196 hotels

More than 50% of freetobook’s reviews come from United Kingdom.

Bell avatar Bell - AI powered product analyst

I analyzed all of freetobook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Freetobook is highly valued by small to medium-sized accommodations for its easy usability, no expensive fees, and effective channel management. It integrates well with multiple channels, allowing for simple price and reservation updates. Users appreciate its real-time room availability and the added flexibility of advertising rooms at lower prices. However, there's feedback for a modernized interface and the inclusion of more languages like Dutch.

Read their reviews

What Types of Hotels freetobook is Popular For

Size

144 | X-Small (1-9 room)

39 | Small (10-24 room)

7 | Mid-Sized (25-74 room)

2 | Large (75-199 room)

3 | X-Large (200+ room)

Country

141 | United Kingdom

11 | United States

6 | Ireland

6 | France

2 | Norway

2 | Australia

2 | Canada

2 | Spain

1 | South Africa

1 | Austria

1 | Philippines

1 | Portugal

1 | Croatia

1 | Guernsey

1 | Iceland

1 | Tanzania

1 | Thailand

1 | Uganda

1 | New Zealand

1 | Singapore

1 | Egypt

1 | Indonesia

1 | Dominica

1 | Italy

1 | Belgium

1 | Denmark

1 | Guadeloupe

1 | Turkey

1 | Panama

1 | Malta

Type

133 | Bed & Breakfast & Inns

46 | Boutique Hotels

35 | Resorts

31 | Luxury Hotels

30 | Limited Service & Budget Hotels

29 | Airport/Conference Hotels

26 | Vacation Rentals & Villas

21 | City Center Hotels

10 | Extended Stay & Serviced Apartments

9 | Branded Hotels

6 | Motels

3 | RV Parks & Campgrounds

1 | Casinos

1 | Hostels

Region

166 | Europe

13 | North America

4 | Asia Pacific

3 | Oceania

3 | Africa

2 | Middle East

2 | Central America

1 | South America

What is freetobook?

Founded in 2010 | Headquarters in | 35 employees

Try Before You Buy

Boost Your Direct Bookings

Make Every Guest Feel Like a VIP

Take Control of Your Channels

Maximise Revenue and Efficiency

Features

Accounting & Finance

4/5 features

Multi-currency
Gift Vouchers
Direct billing
RevPaR & ADR Reports
Transactional Emails (booking, folios, etc)
Automated night audit
Payment Requests

Send payment requests directly to a guest’s email and get notified upon payment or expiration.

Marketing & Ecommerce

4/5 features

Native Email Marketing

Send highly targeted marketing emails to previous guests. Native to the system, ability to segment the database and create tailored email. Features include: campaigns, segmentation, drag-n-drop builder, transactional emails
Group Booking Engine
Website Development
Booking Engine
Channel Manager
Gift Vouchers
Transactional Emails (booking, folios, etc)
Guest Communication (SMS Messaging)

The ability to communicate with your guests via text messaging | improves quality of guest experience and communication.
Native Email Marketing

Send highly targeted marketing emails to previous guests. Native to the system, ability to segment the database and create tailored email. Features include: campaigns, segmentation, drag-n-drop builder, transactional emails
Guest profiles
Guest CRM

Administration & Configuration

4/5 features

Multi-lingual
Multi-currency
Centralized user & role management

Customer Management

4/5 features

Native Email Marketing

Send highly targeted marketing emails to previous guests. Native to the system, ability to segment the database and create tailored email. Features include: campaigns, segmentation, drag-n-drop builder, transactional emails
Guest Feedback Management
Gift Vouchers
Transactional Emails (booking, folios, etc)
Guest profiles
Centralized Messaging

Receive messages from guests and colleagues all in one place within the PMS.

Front Office

4/5 features

Guest Feedback Management
Housekeeping module
Property Management System
Automated night audit
Mobile Device Notes & Tasks (Voice-to-Text)

Via a button in the notes field in the guest profile or reservation the staff can speak voice-to-text messages for guest or reservation notes. The GM/staff is in the breakfast room or somewhere around on the estate, he engages with guests and learns different things about them. The person won't rush back to a desktop to enter this information into the PMS, however they are usually carrying their mobile phones. With voice, they can launch the PMS on their mobile, speak into it and add a comment that is relevant for the reservation or the guest profile based on their recent engagement with the guest.
Mobile App
Calendar view
Task Management

Attach automated and custom-made tasks to reservations to easily track jobs and keep guests happy.
Automated reminders

Failed settlements and payment request tasks are automatically created so you don’t miss guest payments.
Guest profiles
Tablet/Kiosk Check-in

Guests can skip the reception queue check in via a tablet, on their own or with the help of one of your team.
Payment Requests

Send payment requests directly to a guest’s email and get notified upon payment or expiration.
Centralized Messaging

Receive messages from guests and colleagues all in one place within the PMS.
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.

Groups Management

4/5 features

Group functionality
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.

Guest Experience

4/5 features

Guest Feedback Management
Gift Vouchers
Integrated ID & Passport Scanner

Effortlessly scans multiple passports and ID’s Contactless technology for improved hygiene Eliminates transcribing errors Improved safety: The identity document never leaves the guest’s hands Eliminates the need for copies and storage
Digital Registration

Guest can sign digital registration forms on a mobile device. The signature is automatically stored to the database. Faster check in, location independent, contactless.
Guest App

Put your guests in control of their experience from the moment they book, with a range of guest services from messaging, hotel services, request management, upsells and more.
Online Check-in

You check in online for a flight, why not for a hotel? Digitize your registration process to enable guests to check-in before they arrive to streamline the guest experience, eliminate the need to ask guests for payment upon arrival and reduce wait times and queues at the front desk.
Online Checkout

Lets guests check out from the comfort of their room or on the go via an email link to make checkout more convenient for guests and to help free up rooms faster to optimize your housekeeping operation and get rooms ready faster for arrivals.
Guest Messaging

Make it easy for your guests to contact you during any part of their stay with real-time messaging. Eliminate annoying phone hold times, respond to requests faster and provide outstanding service.
Transactional Emails (booking, folios, etc)
Tablet/Kiosk Check-in

Guests can skip the reception queue check in via a tablet, on their own or with the help of one of your team.

Housekeeping

4/5 features

Housekeeping module
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.
Housekeeping Mobile App

Enable housekeeping team members to view assignments, track points coverage/daily progress, update room statuses and more all from their mobile device.
Real-Time Status Updates

Update reservations or create tasks within the app for immediate internal visibility.
Automated Assignments

Ability to leverage guest arrival and departure details help to prioritize which rooms to clean first.
Real Time Reporting

Ability to track live room status and check in reservations for available rooms. Know which rooms need priority cleaning in order to upsell early arrival.
Shift Planning

Ability to see a workload overview for every housekeeper to create an organized, optimized and efficient shift plan for each team member.
Employee Messaging

Message individual team members or groups to communicate and send updates without having to slow down your team or reach for a radio.
Online Checkout

Lets guests check out from the comfort of their room or on the go via an email link to make checkout more convenient for guests and to help free up rooms faster to optimize your housekeeping operation and get rooms ready faster for arrivals.

Payments

4/5 features

Multi-currency
Gift Vouchers
Payment Requests

Send payment requests directly to a guest’s email and get notified upon payment or expiration.
Direct billing
Automated reminders

Failed settlements and payment request tasks are automatically created so you don’t miss guest payments.
Integrated Payment Terminal & Card Reader

A fully automated card reader integrated with your PMS and Payment Processing System to help with Automation and Seamless Payment Processing

Reservations Management

4/5 features

Rate Shopping Module
Property Management System
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart

Drag and drop reservations on an easy to use calendar view.
Rate Management

Your rates, your rules. Create and customize product rates and rules to suit your property, including special deals, dependencies, and restrictions.
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.
Automated Assignments

Ability to leverage guest arrival and departure details help to prioritize which rooms to clean first.
Rules Based Room Assignments

Set rules to optimize your room assignments to fit your property's unique needs. For example, - Assign spaces by floor from top down or bottom up to fill all your floors progressively - Spread out equally, so you have similar amount of reservations on each floor - Assign reservations based on how well they match the customer’s preferred space features.
Transactional Emails (booking, folios, etc)

Revenue Management

4/5 features

Rate Shopping Module
Revenue Management Module
Pricing Intelligence
Channel Manager
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Base Pricing

Easily set up the base price of a rate to ensure minimum space income.

Taxes & Compliance

4/5 features

PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration

Tax reporting and documentation customized for your regional requirements.

Support & Training

4/5 features

Online 24/7 support

Food & Beverage

4/5 features

Point of Sale

Available Add-ons & Modules

freetobook Reviews Summary

4.9

Excellent

112 reviews

Ease of Use

4.9/5

Customer Support

4.9/5

ROI

4.9/5

Implementation

4.8/5

Recommended for

134

Channel Managers Ranked #7 out of 149

113

Property Management Systems Ranked #9 out of 340

112

Hotel Management Software Ranked #7 out of 82

freetobook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

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Q4 '25 Hotel Management Software Survey Insights

Last updated: Q4 2025

Is freetobook a good fit for your hotel?

Rank

Hotel size

Popular alternatives

#1 of 51

Small

91% (734)

Little Hotelier

Small

91% (734)

#1 of 51

Little Hotelier

Rank

Hotel type

Popular alternatives

#1 of 24

Luxury Hotels

91% (305)

Little Hotelier

#1 of 19

Vacation Rentals & Villas

92% (271)

Little Hotelier

#1 of 26

Limited Service & Budget Hotels

90% (379)

Cloudbeds

Luxury Hotels

91% (305)

#1 of 24

Little Hotelier

Vacation Rentals & Villas

92% (271)

#1 of 19

Little Hotelier

Limited Service & Budget Hotels

90% (379)

#1 of 26

Cloudbeds

Rank

Region

Popular alternatives

#2 of 21

North America

86% (532)

Cloudbeds

#1 of 19

Europe

96% (445)

RoomRaccoon

North America

86% (532)

#2 of 21

Cloudbeds

Europe

96% (445)

#1 of 19

RoomRaccoon

Rank

Country

Popular alternatives

#3 of 8

United Kingdom

88% (68)

Little Hotelier

#1 of 3

Ireland

90% (10)

RoomRaccoon

#2 of 20

United States Of America

84% (337)

Cloudbeds

United Kingdom

88% (68)

#3 of 8

Little Hotelier

Ireland

90% (10)

#1 of 3

RoomRaccoon

United States Of America

84% (337)

#2 of 20

Cloudbeds

Full 2025 Hotel Management Software Survey Findings

freetobook - Q4 '25 Hotel Management Software Survey Insights

By hotel size

freetobook is ranked #6 of 51 for Small in Hotel Management Software 71 reviews, 99% recommend Popular alternatives: Little Hotelier, Cloudbeds, RoomRaccoon and 47 others

By hotel type

freetobook is ranked #13 of 24 for Luxury Hotels in Hotel Management Software 23 reviews, 100% recommend Popular alternatives: Little Hotelier, Cloudbeds, RoomRaccoon and 20 others

freetobook is ranked #12 of 19 for Vacation Rentals & Villas in Hotel Management Software 9 reviews, 99% recommend Popular alternatives: Little Hotelier, Cloudbeds, eviivo and 15 others

freetobook is ranked #16 of 26 for Limited Service & Budget Hotels in Hotel Management Software 19 reviews, 100% recommend Popular alternatives: Cloudbeds, Little Hotelier, RoomRaccoon and 22 others

By region

freetobook is ranked #18 of 21 for North America in Hotel Management Software 8 reviews, 100% recommend Popular alternatives: Cloudbeds, Little Hotelier, WebRezPro and 17 others

freetobook is ranked #5 of 19 for Europe in Hotel Management Software 92 reviews, 99% recommend Popular alternatives: RoomRaccoon, Little Hotelier, eviivo and 15 others

By country

freetobook is ranked #1 of 8 for United Kingdom in Hotel Management Software 73 reviews, 99% recommend Popular alternatives: Little Hotelier, eviivo, Cloudbeds and 4 others

freetobook is ranked #3 of 3 for Ireland in Hotel Management Software 5 reviews, 100% recommend Popular alternatives: RoomRaccoon, Little Hotelier

freetobook is ranked #19 of 20 for United States Of America in Hotel Management Software 6 reviews, 100% recommend Popular alternatives: Cloudbeds, Little Hotelier, WebRezPro and 16 others

Compare freetobook to Top Alternatives

Compare

Little Hotelier

Hotel Management Software

4.6 (1756 REVIEWS)

The leading all-in-one software for small properties

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WebRezPro

Hotel Management Software

4.6 (178 REVIEWS)

Powerful, cloud-based property management system designed for hotels

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RoomRaccoon

Hotel Management Software

4.8 (568 REVIEWS)

The HMS that makes you more

View top freetobook alternatives

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freetobook Integrations

Company	Functionality
RoomPriceGenie 96% recommended by 667 hotels	Revenue Management Systems
This integration hasn’t been verified by freetobook yet. MARA Solutions 97% recommended by 348 hotels
Sweeply 98% recommended by 27 hotels	Staff Collaboration Tools +2 more
Stripe 100% recommended by 2 hotels	Payments Processing Software
This integration hasn’t been verified by Tripadvisor yet. Tripadvisor 100% recommended by 1 hotels	Guest Survey Software +2 more
This integration hasn’t been verified by freetobook yet. Booking.com 10% recommended by 1 hotels
This integration hasn’t been verified by Google yet. Google 0% recommended by 0 hotels	Direct Booking Tools

Support

Unverified

freetobook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates

2026

Learn more about the GCSC Certification

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Response Time

Less than a day

Recommended

99%

Preferred Time

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