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More than 50% of Paraty Tech’s reviews come from Spain.
What is Paraty Tech?
Founded in 2011 | Headquarters in Málaga | 130 employees
Price Seeker is a comprehensive rate shopper tool that enables hotels to automate and optimize price searches in real time. This powerful platform offers dual benefits: controlling hotel distribution and providing in-depth competitor analysis. By monitoring over 200 sites—including package rates and tour operators—Price Seeker focuses on sources with the highest market share or most qualified traffic for your hotel.
Key benefits include contextual price insights and expert support from a team trained in the tourism sector. This allows hoteliers to make informed decisions in pricing, distribution, and revenue management, ultimately leading to improved business results and operational efficiency.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Paraty Tech products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Paraty Tech's Provided Description:
"Price Seeker is a rate shopper tool that allows you to automate price searches in real time, with the double aim of controlling hotels distribution and analyze our competitors.
We monitor more than 200 sites, including package rates and touroperators, where we focus on those with higher market share in your hotel or provide the most qualified traffic.
In addition, our service is complemented by offering a greater context on each price, and with the unconditional support of a team trained in the tourism sector, capable of helping hoteliers to face and overcome their daily challenges, and of helping those companies that require customized developments, among many other advantages.
All this will allow you to make better decisions in terms of pricing, hotel distribution and Revenue Management and, as a result, will also lead you to obtain better results."
Maintaining a competitive perspective in the hospitality indusctry requires the implementation of a robust strategy supported by a platform that tracks of 360º distribution channels.
360º distribution control
360º distribution control
Select your personalized distribution channels within more than 200 different OTA´S
Capture more revenue
Capture more revenue
With total visibility into short-term rental and hotel data, you can now see your full competitive landscape to understand what's really happening in your market in order to maximise revenue.
Flight + hotel strategy control
Flight + hotel strategy control
Analyze other distribution channels such as package holidays. Touroperators and dynamic packing introduced in the revenue management duties.
All information at a glance
All information at a glance
Get a holistic overview and track on your distribution health score with our parity index KPI.
This vendor's trending score is rising, Price Seeker is the #10 most trending product in the Rate Shopping category (out of 36) and the #516 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Paraty Tech is ranked #7 of 13 for Mid-sized in Rate Shopping6 reviews, 93% recommendPopular alternatives: Lighthouse, SiteMinder, RateGain and 9 others
By hotel type
Paraty Tech is ranked #13 of 14 for Luxury Hotels in Rate Shopping6 reviews, 98% recommendPopular alternatives: Lighthouse, RateGain, SiteMinder and 10 others
Paraty Tech is ranked #10 of 15 for Boutique Hotels in Rate Shopping5 reviews, 96% recommendPopular alternatives: Lighthouse, SiteMinder, RateGain and 11 others
Paraty Tech is ranked #6 of 11 for Resorts in Rate Shopping6 reviews, 98% recommendPopular alternatives: Lighthouse, SiteMinder, RateGain and 7 others
By region
Paraty Tech is ranked #6 of 10 for Europe in Rate Shopping8 reviews, 94% recommendPopular alternatives: Lighthouse, SiteMinder, Blastness and 6 others
By country
Paraty Tech is ranked #3 of 3 for Spain in Rate Shopping7 reviews, 93% recommendPopular alternatives: SiteMinder, Lighthouse
The support provided by Paraty Tech is top notch, every member of their team we have worked with have been extremely professional, we are beyond happy to have found them as a partner, they have revamped our websites and booking engine and have increased our direct sales immensely.
What do you dislike or think could be improved?
The only thing I can think of that Paraty can tweak to make the booking process easier for our guests is to tailor the site to a more U.S. consumer based approach.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
The support provided by Paraty Tech is top notch, every member of their team we have worked with have been extremely professional, we are beyond happy to have found them as a partner, they have revamped our websites and booking engine and have increased our direct sales immensely.
At Hotel Font d'Argent Canillo, we trust Paratytech to boost our direct sales, and the results have been excellent. Their booking engine is fast, intuitive, and highly effective at converting guests. Furthermore, their team offers friendly and professional support. A reliable, results-oriented solution that we wholeheartedly recommend.
What do you dislike or think could be improved?
Greater advanced customization of the booking engine. Although it's already very comprehensive, it's always valuable to have more visual and design options that allow the hotel to tailor the experience. More visual dashboard and reports. Data-driven suggestions would help optimize rates and strategies more quickly. Even more graphical and customizable dashboards would allow for performance analysis at a glance.
5.0
Excellent
Ease of Use
4.0/5
Customer Support
4.0/5
ROI
4.0/5
Implementation
4.0/5
At Hotel Font d'Argent Canillo, we trust Paratytech to boost our direct sales, and the results have been excellent. Their booking engine is fast, intuitive, and highly effective at converting guests. Furthermore, their team offers friendly and professional support. A reliable, results-oriented solution that we wholeheartedly recommend.
Excellent service, friendly and professional. We've been working together for many years, but they're as warm and welcoming as the first day. Always open to improvements and innovation.
What do you dislike or think could be improved?
The price comparison tool should offer more options for different occupations within the same search. And perhaps more information about the manager.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Excellent service, friendly and professional. We've been working together for many years, but they're as warm and welcoming as the first day. Always open to improvements and innovation.
We've been working with Paraty Tech for many years, and the experience has always been excellent. Their technology has allowed us to truly boost our direct sales channel, optimize conversion rates, and work with greater autonomy in revenue management and online strategy. Support is one of their strongest points: our key account manager, Alberto Espila, has been with us for a long time and stands out for his availability, problem-solving skills, and product knowledge. Thanks to him, communication is seamless, and any adjustments or needs that arise are resolved quickly. In short, Paraty Tech is a solid, reliable, and hotelier-focused partner. Their constant evolution and unbeatable service quality are a testament to their commitment.
What do you dislike or think could be improved?
Greater proactivity in recommendations: While the support is excellent, it would be helpful to receive more automated suggestions or regular insights to help us identify features we aren't yet fully utilizing. Evolution of reporting: Some reports could be more intuitive or customizable, especially for revenue teams working with multiple hotels who need quick access to information.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
We've been working with Paraty Tech for many years, and the experience has always been excellent. Their technology has allowed us to truly boost our direct sales channel, optimize conversion rates, and work with greater autonomy in revenue management and online strategy. Support is one of their strongest points: our key account manager, Alb...
Alba is available, friendly, and professional. She's always there to help us manage the booking engine, review each hotel's conversion rate, and find ways to improve revenue. We're very grateful for everything she does for us.
What do you dislike or think could be improved?
No, for now I'd say everything's going pretty well, except for the price seeker. That one's giving us trouble all the time.
5.0
Excellent
Ease of Use
4.0/5
Customer Support
5.0/5
ROI
N/A
Implementation
N/A
Alba is available, friendly, and professional. She's always there to help us manage the booking engine, review each hotel's conversion rate, and find ways to improve revenue. We're very grateful for everything she does for us.
Efficiency it´s the number one thing in businesses and Paraty tech its extremely efficient. They have an impressive response time to all problems and issues.
What do you dislike or think could be improved?
i would love market recommendations, since they have all the hotel data i would love to receive recommendations based on the last year data.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Efficiency it´s the number one thing in businesses and Paraty tech its extremely efficient. They have an impressive response time to all problems and issues.
Paraty is very decisive, innovative, customer service is very satisfactory, response to emails or phone calls is quick and agile.
What do you dislike or think could be improved?
Paraty is very responsive, innovative, customer service is very satisfactory, response to emails or phone calls is quick and agile. So far, it's going well.
5.0
Excellent
Ease of Use
4.0/5
Customer Support
4.0/5
ROI
4.0/5
Implementation
4.0/5
Paraty is very decisive, innovative, customer service is very satisfactory, response to emails or phone calls is quick and agile.
Paraty Tech's booking engine and rate shopper are very effective tools for optimizing direct bookings and pricing strategies. Real-time competitive insights to make informed pricing decisions, including specific features for resort hotels.
by
Alejandro Garcia Moreno
(Duetto)
on March 23, 2026
Showing all answers to:
"What does this product or service do well?"
Alejandro Garcia Moreno
Director Sales EMEA
@
Duetto
December 12, 2024,
Alejandro Garcia Moreno
heard from clients about
Paraty Tech
Paraty Tech's booking engine and rate shopper are very effective tools for optimizing direct bookings and pricing strategies. Real-time competitive insights to make informed pricing decisions, including specific features for resort hotels.
Andre Santos
Director of Hospitality Solutions
@
Duetto
December 12, 2024,
Andre Santos
has seen a demo of
Paraty Tech
Paraty Tech's booking engine provides a seamless, user-friendly experience with advanced features like real-time availability, dynamic pricing, and promotional tools that drive direct bookings and conversions.
Hasnae Briel
Managing Director
@
Hasbritech
October 24, 2024,
Hasnae Briel
regularly uses
Paraty Tech
The price seeker is fully customisable, it is tailor-made, the channels are monitored and if a customer has a particular need, it is configured according to their needs.
It adapts to the distribution of hotels. The booking engine is also tailor-made and it makes Paraty's booking engine unique and one of the best in the market.
Rodrigo Teixeira
CEO
@
Asksuite
October 29, 2024,
Rodrigo Teixeira
heard from clients about
Paraty Tech
Paraty has a fantastic team, completely focused on customer success and delivering results. According to Asksuite data, their booking engine has one of the highest conversion rates after interactions with our AI Reservation Assistant.
Caio Vaz
Partnerships Manager
@
Asksuite
October 29, 2024,
Caio Vaz
has seen a demo of
Paraty Tech
Paraty Tech tools make the booking process seamless for guests, which means more direct bookings and better margins for the hotel. Plus, they’re super hands-on with support. Paraty Tech doesn’t just leave you hanging; they’re there to make sure you’re getting real results. It’s a partnership that goes beyond just software.
AUGUSTO MORENO
DIRECTOR OF SALES
@
FLEXMYROOM
October 25, 2024,
AUGUSTO MORENO
heard from clients about
Paraty Tech
It is an adaptable and dynamic system, always evolving and adding functionalities that the hotelier demands. Paraty's booking engine is a solid and consolidated system in the market that offers an optimal purchasing process and favors direct sales.
Sara de Urrutia
Global Partner Manager
@
Duetto
December 11, 2023,
Sara de Urrutia
heard from clients about
Paraty Tech
Paraty Tech is one of the best products I've seen in the direct channel space. The key for this outstanding service is their incredible Know around capturing direct channel demand with their innovative and tested tech solutions Paraty IBE and Priceseeker RateShopper. Specialized in both monitoring and attracting demand and competitive set.
Question:
What differentiates this product or service from the competition?
Answer:
Customization and advanced tools to boost conversion rates. Focuses on optimizing the user experience with dynamic pricing and personalized offers.
Price seeker provides real-time, granular insights into competitor pricing, OTA parity, and market trends, enabling dynamic and competitive pricing decisions.
by
Alejandro Garcia Moreno
(Duetto)
on March 23, 2026
Showing all answers to:
"What differentiates this product or service from the competition?"
Alejandro Garcia Moreno
Director Sales EMEA
@
Duetto
December 12, 2024,
Alejandro Garcia Moreno
heard from clients about
Paraty Tech
Customization and advanced tools to boost conversion rates. Focuses on optimizing the user experience with dynamic pricing and personalized offers.
Price seeker provides real-time, granular insights into competitor pricing, OTA parity, and market trends, enabling dynamic and competitive pricing decisions.
Andre Santos
Director of Hospitality Solutions
@
Duetto
December 12, 2024,
Andre Santos
has seen a demo of
Paraty Tech
Paraty Tech stands out for its flexibility, deep customization options, and seamless integration with third-party tools, enabling hotels to align the booking process with their brand and maximize direct bookings.
Hasnae Briel
Managing Director
@
Hasbritech
October 24, 2024,
Hasnae Briel
regularly uses
Paraty Tech
Paraty's price seeker has the option of hotel + flight and as far as I know, no one else has this option. Moreover, as the booking engine is tailor-made, it makes it unique and the best one in the market.
Rodrigo Teixeira
CEO
@
Asksuite
October 29, 2024,
Rodrigo Teixeira
heard from clients about
Paraty Tech
Paraty takes a personalized approach to building their customers' online presence, and it makes all the difference. Their booking engine’s user experience is excellent on both desktop and mobile, and combined with their rate shopper solution, it creates a product we naturally recommend.
Caio Vaz
Partnerships Manager
@
Asksuite
October 29, 2024,
Caio Vaz
has seen a demo of
Paraty Tech
Paraty Tech is fantastic at empowering hotels to take control of their revenue. They’ve nailed it when it comes to dynamic pricing—hotels can set rates that make sense, attract more direct bookings, and cut down on those hefty OTA commissions. Plus, Paraty Tech’s team is deeply committed to client success—they don’t just provide the software, they bring expertise and ongoing support, making sure each hotel can reach its full revenue potential.
AUGUSTO MORENO
DIRECTOR OF SALES
@
FLEXMYROOM
October 25, 2024,
AUGUSTO MORENO
heard from clients about
Paraty Tech
Adaptable tool for different business models, powerful commercial network and excellent customer support service. The support team looks after the interests of each hotel, regardless of its size. Each hotel feels cared for and advised by a qualified and professional team.
Sara de Urrutia
Global Partner Manager
@
Duetto
December 11, 2023,
Sara de Urrutia
heard from clients about
Paraty Tech
They focus on customer behaviour while searching for accommodation and this consumer centricity along with hotel customer knowledge makes the best mix for successful results. If we talk about direct channels they cover both website and voice channels and this combination is a perfect tandem to offer their hotel client the best approach to understand consumer needs.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If you’re considering Paraty Tech’s booking engine or rate shopper, ensure you take full advantage of their customization options and advanced analytics. Tailor the booking engine to reflect your brand identity and optimize conversion rates, and use the rate shopper’s insights to stay competitive and maintain rate parity. Success with these tools comes from actively leveraging the data and support they provide to enhance your direct booking strategy.
by
Alejandro Garcia Moreno
(Duetto)
on March 23, 2026
Showing all answers to:
"Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Alejandro Garcia Moreno
Director Sales EMEA
@
Duetto
December 12, 2024,
Alejandro Garcia Moreno
heard from clients about
Paraty Tech
If you’re considering Paraty Tech’s booking engine or rate shopper, ensure you take full advantage of their customization options and advanced analytics. Tailor the booking engine to reflect your brand identity and optimize conversion rates, and use the rate shopper’s insights to stay competitive and maintain rate parity. Success with these tools comes from actively leveraging the data and support they provide to enhance your direct booking strategy.
Andre Santos
Director of Hospitality Solutions
@
Duetto
December 12, 2024,
Andre Santos
has seen a demo of
Paraty Tech
Leverage Paraty Tech’s customization features to tailor the booking engine to your brand’s identity and guest preferences. Focus on using its advanced promotional tools and dynamic pricing capabilities to drive more direct bookings and reduce dependency on OTAs.
Hasnae Briel
Managing Director
@
Hasbritech
October 24, 2024,
Hasnae Briel
regularly uses
Paraty Tech
you need to try it. Ask them for a demo, and you will see yourself the difference with other booking engines. The booking process is very easy, which is very important to users. It's also intuitive and offers to the users other options in case there is no availability in their first option.
Rodrigo Teixeira
CEO
@
Asksuite
October 29, 2024,
Rodrigo Teixeira
heard from clients about
Paraty Tech
When choosing a booking engine, it is very important to analyze language barriers, personalization options for each market or customer device, payment methods, and the overall user experience of the solution. ParatyTech certainly covers most all these aspects.
Caio Vaz
Partnerships Manager
@
Asksuite
October 29, 2024,
Caio Vaz
has seen a demo of
Paraty Tech
If I had one piece of advice for a hotelier considering Paraty Tech, it would be to fully embrace their direct booking strategy. Paraty Tech’s tools are built to reduce dependency on OTAs, so don’t be afraid to shift your focus toward capturing those direct bookings. Their dynamic pricing and booking engine are designed to make it easy and profitable, and with their team supporting you, you’ll have everything you need to drive more revenue straight to your bottom line. Dive in, use the tools, and make the most of the partnership—they’ll have your back the whole way.
AUGUSTO MORENO
DIRECTOR OF SALES
@
FLEXMYROOM
October 25, 2024,
AUGUSTO MORENO
heard from clients about
Paraty Tech
I would recommend Paraty for its ability to adapt to different models of tourist accommodations. There is also a team capable of connecting with the objectives of the hotel to develop new features and offer a consulting service and work together to reach the objectives.
Sara de Urrutia
Global Partner Manager
@
Duetto
December 11, 2023,
Sara de Urrutia
heard from clients about
Paraty Tech
Dont miss the opportunity to talk with their experts. They really listen to understand each specific need from a hotel or a hotel chain. Their best USP is they listen and adapt but at the same time will provide their unique vision coming from the experience with many different type of hotels.
+ 4
recommend
Recommended by
Alejandro Garcia Moreno
Director Sales EMEA
@
Duetto
Andre Santos
Director of Hospitality Solutions
@
Duetto
Paraty Tech has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.