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10 Best Upselling Software for Hotels 2026

Author img Jordan Hollander
| Last updated
64 PRODUCTS REVIEWED
2465 HOTELIERS

QUICK SUMMARY

Did you know that effective upselling can increase ancillary revenue by 10-20% per guest? Hotel upselling software helps automate and personalize these opportunities—before check-in, at the front desk, and even during the stay. But just like any tool, the impact depends on the solution you choose. That’s why I demoed the top upselling platforms and surveyed 2465 hoteliers in 91+ countries to bring you this comprehensive guide.

 

Upselling Software Shortlist

Here are 10 of the top Hotel Upselling Software tools featured in this guide:

  1. 1.
  2. 2.
  3. 3.
  4. 4.
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Struggling to choose the right Upselling Software?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll help you find the perfect fit.
In-Depth Guide

What is Upselling Software

Upselling is the ability to get more spend from the same guest, by providing valuable services, offered at the right time and at the right price to the right guest. When done properly, upselling results in more incremental revenue and a better guest experience.
Finding the right Upselling Software solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Upselling Software vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2026 Upselling Software Guide)
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Rankings

Benefits

Features

Pricing

Q&A

Rankings & Reviews

Upselling Software Vendor Shortlist

Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

Hotel Upselling Software Recommendations

Q4 2025 Upselling Software Survey Rankings

Last updated: Q4 2025
Best Upselling Software By hotel size

Based on HTR's Q4 2025 quarterly Upselling Software survey insights, these are the products that are currently most recommended by each size of hotel.

Small up to 24 rooms
194 Hoteliers 3 products recommended
Mid-sized 25-74 rooms
525 Hoteliers 5 products recommended
Large 75-199 rooms
968 Hoteliers 5 products recommended
Enterprise 200+ rooms
700 Hoteliers 5 products recommended

Q4 2025 Upselling Software Survey Rankings

Last updated: Q4 2025
Best Upselling Software By hotel type

Based on HTR's Q4 2025 quarterly Upselling Software survey insights, these are the products that are currently most recommended by each type of hotel.

Boutique Hotels
1.1k Hoteliers 5 products recommended
Luxury Hotels
1.1k Hoteliers 6 products recommended
Branded Hotels
966 Hoteliers 6 products recommended
City Center Hotels
824 Hoteliers 6 products recommended
Resorts
771 Hoteliers 6 products recommended
Bed & Breakfast & Inns
769 Hoteliers 5 products recommended
Airport/Conference Hotels
725 Hoteliers 6 products recommended
Limited Service & Budget Hotels
575 Hoteliers 5 products recommended
Extended Stay & Serviced Apartments
213 Hoteliers 4 products recommended
Hostels
196 Hoteliers 4 products recommended
Vacation Rentals & Villas
161 Hoteliers 2 products recommended
Casinos
77 Hoteliers 3 products recommended
Motels
77 Hoteliers 1 products recommended
RV Parks & Campgrounds
58 Hoteliers 2 products recommended

Q4 2025 Upselling Software Survey Rankings

Last updated: Q4 2025
Best Upselling Software By region

Based on HTR's Q4 2025 quarterly Upselling Software survey insights, these are the products that are currently most recommended by hotels in each region.

North America
958 Hoteliers 5 products recommended
Europe
906 Hoteliers 5 products recommended
Asia Pacific
194 Hoteliers 4 products recommended
Oceania
57 Hoteliers 2 products recommended
Middle East
201 Hoteliers 4 products recommended
South America
Gathering data
Central America
15 Hoteliers 1 products recommended
Africa
20 Hoteliers 1 products recommended

Q4 2025 Upselling Software Survey Rankings

Last updated: Q4 2025
Best Upselling Software By country

Based on HTR's Q4 2025 quarterly Upselling Software survey insights, these are the products that are currently most recommended by hotels in each country.

🇺🇸
United States Of America
791 Hoteliers 4 products recommended
🇨🇦
Canada
127 Hoteliers 2 products recommended
🇬🇧
United Kingdom
123 Hoteliers 3 products recommended
🇫🇷
France
121 Hoteliers 1 products recommended
🇮🇱
Israel
110 Hoteliers 2 products recommended
🇳🇱
Netherlands
94 Hoteliers 1 products recommended
🇪🇸
Spain
70 Hoteliers 1 products recommended
🇩🇪
Germany
57 Hoteliers 1 products recommended
🇹🇭
Thailand
53 Hoteliers 2 products recommended
🇮🇳
India
48 Hoteliers 1 products recommended
🇦🇪
United Arab Emirates
46 Hoteliers 2 ranked, 0 premium members
Ranking
🇦🇺
Australia
45 Hoteliers 2 products recommended
🇨🇿
Czech Republic
44 Hoteliers 1 products recommended
🇮🇹
Italy
40 Hoteliers 1 products recommended
🇲🇽
Mexico
40 Hoteliers 2 products recommended
🇮🇪
Ireland
39 Hoteliers 1 products recommended
🇬🇷
Greece
37 Hoteliers 2 products recommended
🇧🇪
Belgium
30 Hoteliers 1 ranked, 0 premium members
Ranking
🇸🇪
Sweden
30 Hoteliers 2 ranked, 0 premium members
Ranking
🇵🇹
Portugal
27 Hoteliers 2 ranked, 0 premium members
Ranking
🇪🇪
Estonia
21 Hoteliers 1 products recommended
🇭🇷
Croatia
20 Hoteliers 1 ranked, 0 premium members
Ranking
🇨🇭
Switzerland
19 Hoteliers 1 ranked, 0 premium members
Ranking
🇦🇹
Austria
18 Hoteliers 1 ranked, 0 premium members
Ranking
🇭🇺
Hungary
16 Hoteliers 1 products recommended
🇲🇻
Maldives
15 Hoteliers 1 ranked, 0 premium members
Ranking
🇲🇾
Malaysia
15 Hoteliers 1 ranked, 0 premium members
Ranking
🇸🇬
Singapore
15 Hoteliers 1 products recommended
🇪🇬
Egypt
14 Hoteliers 1 ranked, 0 premium members
Ranking
🇩🇰
Denmark
13 Hoteliers 2 ranked, 0 premium members
Ranking
🇫🇮
Finland
12 Hoteliers 1 products recommended
🇨🇾
Cyprus
Gathering data
🇮🇸
Iceland
11 Hoteliers 1 products recommended
🇱🇻
Latvia
10 Hoteliers 1 products recommended
🇳🇿
New Zealand
Gathering data
🇵🇭
Philippines
Gathering data
🇻🇳
Vietnam
9 Hoteliers 1 ranked, 0 premium members
Ranking
🇮🇩
Indonesia
8 Hoteliers 1 ranked, 0 premium members
Ranking
🇯🇵
Japan
Gathering data
🇲🇹
Malta
8 Hoteliers 1 ranked, 0 premium members
Ranking
🇸🇦
Saudi Arabia
8 Hoteliers 1 ranked, 0 premium members
Ranking
🇹🇷
Turkey
Gathering data
🇵🇱
Poland
Gathering data
🇯🇴
Jordan
Gathering data
🇰🇪
Kenya
Gathering data
🇧🇸
Bahamas
5 Hoteliers 1 products recommended
🇲🇦
Morocco
Gathering data
🇶🇦
Qatar
Gathering data
🇷🇺
Russian Federation
5 Hoteliers 1 ranked, 0 premium members
Ranking
🇸🇰
Slovakia
Gathering data
🇦🇷
Argentina
Gathering data
🇨🇳
China
Gathering data
🇷🇴
Romania
Gathering data
🇹🇨
Turks And Caicos Islands
Gathering data
🇧🇬
Bulgaria
Gathering data
🇧🇷
Brazil
Gathering data
🇨🇴
Colombia
Gathering data
🇴🇲
Oman
Gathering data
🇨🇷
Costa Rica
Gathering data
🇫🇯
Fiji
Gathering data
🇬🇹
Guatemala
Gathering data
🇱🇰
Sri Lanka
Gathering data
🇱🇹
Lithuania
Gathering data
🇱🇺
Luxembourg
Gathering data
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Nigeria
Gathering data
🇳🇴
Norway
Gathering data
🇹🇳
Tunisia
Gathering data
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Trinidad And Tobago
Gathering data
🇺🇦
Ukraine
Gathering data
🇦🇬
Antigua And Barbuda
Gathering data
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Azerbaijan
Gathering data
🇧🇩
Bangladesh
Gathering data
🇧🇭
Bahrain
Gathering data
🇧🇿
Belize
Gathering data
🇨🇱
Chile
Gathering data
🇩🇿
Algeria
Gathering data
🇭🇰
Hong Kong
Gathering data
🇭🇳
Honduras
Gathering data
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Iraq
Gathering data
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Korea, South
Gathering data
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Cayman Islands
Gathering data
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Laos
Gathering data
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Monaco
Gathering data
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Namibia
Gathering data
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Serbia
Gathering data
🇸🇮
Slovenia
Gathering data
🇹🇼
Taiwan
Gathering data
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Tanzania
Gathering data
🇻🇮
Virgin Islands, U.s.
Gathering data
🇿🇦
South Africa
Gathering data
🇿🇲
Zambia
Gathering data
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Andorra
Gathering data
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Afghanistan
Gathering data
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Anguilla
Gathering data
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Albania
Gathering data
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Armenia
Gathering data
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Netherlands Antilles
Gathering data
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Angola
Gathering data
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Antarctica
Gathering data
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American Samoa
Gathering data
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Aruba
Gathering data
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Åland
Gathering data
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Bosnia And Herzegovina
Gathering data
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Barbados
Gathering data
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Burkina Faso
Gathering data
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Burundi
Gathering data
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Benin
Gathering data
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Saint Barthélemy
Gathering data
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Bermuda
Gathering data
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Brunei Darussalam
Gathering data
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Bolivia
Gathering data
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Bhutan
Gathering data
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Bouvet Island
Gathering data
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Botswana
Gathering data
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Belarus
Gathering data
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Cocos (Keeling) Islands
Gathering data
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Congo (Kinshasa)
Gathering data
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Central African Republic
Gathering data
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Congo (Brazzaville)
Gathering data
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Côte D'ivoire
Gathering data
🇨🇰
Cook Islands
Gathering data
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Cameroon
Gathering data
🇨🇺
Cuba
Gathering data
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Cape Verde
Gathering data
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Christmas Island
Gathering data
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Djibouti
Gathering data
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Dominica
Gathering data
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Dominican Republic
Gathering data
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Ecuador
Gathering data
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Western Sahara
Gathering data
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Eritrea
Gathering data
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Ethiopia
Gathering data
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Falkland Islands
Gathering data
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Micronesia
Gathering data
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Faroe Islands
Gathering data
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Gabon
Gathering data
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Grenada
Gathering data
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Georgia
Gathering data
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French Guiana
Gathering data
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Guernsey
Gathering data
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Ghana
Gathering data
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Gibraltar
Gathering data
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Greenland
Gathering data
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Gambia
Gathering data
🇬🇳
Guinea
Gathering data
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Guadeloupe
Gathering data
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Equatorial Guinea
Gathering data
🇬🇸
South Georgia And South Sandwich Islands
Gathering data
🇬🇺
Guam
Gathering data
🇬🇼
Guinea-Bissau
Gathering data
🇬🇾
Guyana
Gathering data
🇭🇲
Heard And Mcdonald Islands
Gathering data
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Haiti
Gathering data
🇮🇲
Isle Of Man
Gathering data
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British Indian Ocean Territory
Gathering data
🇮🇷
Iran
Gathering data
🇯🇪
Jersey
Gathering data
🇯🇲
Jamaica
Gathering data
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Kyrgyzstan
Gathering data
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Cambodia
Gathering data
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Kiribati
Gathering data
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Comoros
Gathering data
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Saint Kitts And Nevis
Gathering data
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Korea, North
Gathering data
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Kuwait
Gathering data
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Kazakhstan
Gathering data
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Lebanon
Gathering data
🇱🇨
Saint Lucia
Gathering data
🇱🇮
Liechtenstein
Gathering data
🇱🇷
Liberia
Gathering data
🇱🇸
Lesotho
Gathering data
🇱🇾
Libya
Gathering data

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Find the Best Upselling Software for Your Hotel

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  • Featured Fit: The default sort first shows vendors who are actively looking to connect with hotels in your region and then secondarily by Premium Members and HT Score.
  • HT Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.

Duve

4.7 (321 reviews)
Ht score logo 90 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
third logo finalist 2026 FINALIST
Hoteliers voted Duve as the #3 Upselling Software provider in the 2026 HotelTechAwards
Learn more
Upsell - increase revenue with a personal touch
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RECOMMENDED BY
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Oracle Hospitality

4.7 (95 reviews)
Ht score logo 81 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Oracle's Hotel Upsell Solutions - Engage Your Guests from Booking to Check-Out
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+11 MORE

Plusgrade

4.6 (30 reviews)
Ht score logo 68 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Maximize revenue & guest satisfaction with smarter upsells
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RECOMMENDED BY
+8 MORE

Oaky by Plusgrade

4.8 (525 reviews)
Ht score logo 90 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2026 FINALIST
Hoteliers voted Oaky by Plusgrade as the #2 Upselling Software provider in the 2026 HotelTechAwards
Learn more
The Perfect Upsell Every Time
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This product is trending

This vendor's trending score is rising, Oaky by Plusgrade is the #2 most trending product in the Upselling Software category (out of 64) and the #92 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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Canary Technologies

4.8 (861 reviews)
Ht score logo 100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2026 WINNER
Hoteliers voted Canary Technologies as the #1 Upselling Software provider in the 2026 HotelTechAwards
Learn more
Canary Upsells is the complete upselling tool for hotels that immediately increases revenues.
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This product is trending

This vendor's trending score is rising, Canary Upsells is the #1 most trending product in the Upselling Software category (out of 64) and the #35 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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SiteMinder

4.8 (144 reviews)
Ht score logo 81 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
Enhance your guests experience and drive revenue beyond the room
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This product is trending

This vendor's trending score is rising, SiteMinder Guest Engagement (Upselling) is the #3 most trending product in the Upselling Software category (out of 64) and the #115 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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Hospitality Solutions

From spa bookings to late checkouts — retail everything your hotel has to offer.
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Frontline Performance Group

4.8 (64 reviews)
Ht score logo 68 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Improve Revenue, Drive Better Service, and Attract Top Talent
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ChargeAutomation

4.9 (22 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Boost Revenue & Enhance Guest Experience with Smart Upsells
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HelloGeorge

The Most Friendly Hotel Upselling Software | Freemium
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BENEFITS

How can merchandising and upselling software improve profitability and efficiency?

  • Increase incremental spend per guest: By offering segmented Upselling before arrival, hoteliers manage to provide true flexibility to their guests, enabling them to choose from personalized offers at a time that’s right for them. Upselling as part of the overall Revenue Management strategy, achieves two goals: Higher ADR, Less Free Upgrades.
  • Save time and maximize outlets: Expectations are all set before the experience itself. By enabling guests to share their needs (and get inspired by what the hotel has to offer), Hotel Operations are able to anticipate special requests and save precious time in the communication with every single guest. 2 
  • Personalize the guest experience: Consumers of today are used to controlling their experience. Gone are the times of fixed packages and one size fits all. Modern travelers crave freedom and personalization.
FEATURES

What are the most important features of merchandising and upselling software?

  • PMS Integration: Automated connection with database (PMS/Channel Manager/OTA). A 2-way integration with your property management system can dramatically increase efficiency but upsell software can be operated without it.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering. 
  • Easy to use and cross-device: Easy to use platform for guests to redeem offers on any device. 
  • Real time reporting: Gain insights through analytics and reporting to improve over time. 
  • Customizable CMS: Helps ensure that staff is able to update, customize and test offers in real time. 
  • Multi-language: support Your guests come from all over, make sure you are able to reach all of them.
  • Email Automation: Automatic offer, redemption and confirmation emails.
  • GDPR Compliance: Make sure your provider meets EU data protection privacy standards.
  • Exclusion Lists: Possibility to exclude guests from receiving the offering.
PRICING

What is the typical pricing for merchandising and upselling software?

Some firms such as Nor1 operate on a commission model.  While this in many cases requires no up-front cost due to contribution based on performance it often results in higher fees that can be as high as 25% of incremental sales.  A fixed fee model such as that employed by firms such as Oaky may seem riskier in the short run; however, in many cases end up being dramatically more cost effective - especially as hotels get better and better at upselling.
IMPLEMENTATION

How long does it usually take for a hotel to implement new merchandising and upselling software?

A hotelier should expect to be live with any good upselling software provider within 7-30 days. Providers should make the implementation as simple as possible, and provide training accordingly. The connection to the PMS is usually the factor that cause this variance (depending on PMS providers, connection is immediate or takes longer).
FAQs

Hoteliers Also Ask

A good upsell provider is data-driven and laser focused to drive conversion. They also love to talk data, so ask away! What can I expect? How do other similar hotels perform? What are the best-selling deals today?

As with most software purchases, start by thinking about your business’ strategic goals. If you are looking to increase tRevPaR (Total Revenue Per Available Room), upsell software can help by increasing the average spend of your existing guests ancillary sales such as F&B/experiential purchases. If you are looking to increase ADR, upsell software can decrease the amount of free upgrades and let your guests actually pay more to get to a higher category room. Upsell software can even increase occupancy by making sure that your highly demanded entry-level rooms are available for last minute purchases within a relatively short booking window. This way, no need to overbooking your standard rooms or give upgrades for free. Your standard rooms become available - again, even right before the checkin, allowing for last minute bookings to come in nicely.

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1. Revenue Management Systems
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Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.

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Personalize your website for every guest and connect the experience to targeted off-site campaigns to drive direct bookings
4.6 (147)
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